Social Desirability Response Bias and the Marlowe-Crowne Social Desirability Scale

Ballard, Rebecca; Crino, Michael D.; Rubenfeld, Stephen A.

doi:10.2466/pr0.1988.63.1.227

Cited by 64 publications

(28 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Social desirability was measured in the first consumer data collection with 10 items from the Marlowe-Crowne scale (Crowne and Marlowe 1960). These items were chosen from the larger scale because they have been shown to possess greater sensitivity than other items and are appropriately keyed for current standards of desirable behavior (Ballard, Crino, and Rubenfeld 1988). Correlations with the social desirability measure were -.12, -.03, and -.06 for the centrality, happiness, and success subscales, respectively, and -.09 for the combined scale.…”

Section: Social Desirabilitymentioning

confidence: 99%

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

Richins

Dawson²

1992

J CONSUM RES

2,536

2,808

View full text Add to dashboard Cite

This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components-acquisition centrality, acquisition as the pursuit of happiness, and possession-defined successis described. In validation tests high scorers (compared with low scorers) desired a higher level of income, placed greater emphasis on financial security and less on interpersonal relationships, preferred to spend more on themselves and less on others, engaged in fewer voluntary simplicity behaviors, and were less satisfied with their lives.

show abstract

Section: Social Desirabilitymentioning

confidence: 99%

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

Richins

Dawson²

1992

J CONSUM RES

2,536

2,808

View full text Add to dashboard Cite

show abstract

“…Only two studies applied rigorous psychometric statistical techniques to investigate the properties of the MC scale [19,21]. Moreover, the generalizability of studies is questionable as almost all samples consisted of students [19,24,25,27-29]. …”

Section: Introductionmentioning

confidence: 99%

Absence of social desirability bias in the evaluation of chronic disease self-management interventions

Nolte

Elsworth

Osborne

2013

Health Qual Life Outcomes

View full text Add to dashboard Cite

BackgroundBias due to social desirability has long been of concern to evaluators relying on self-report data. It is conceivable that health program evaluation is particularly susceptible to social desirability bias as individuals may be inclined to present themselves or certain health behaviors in a more positive light and/or appease the course leader. Thus, the influence of social desirability bias on self-report outcomes was explored in the present study.MethodsData were collected from 331 participants of group-based chronic disease self-management interventions using the highly robust eight-scale Health Education Impact Questionnaire (heiQ) and the 13-item short form Marlowe-Crowne Social Desirability Scale (MC-C). The majority of self-management courses were run by community-based organizations across Australia between February 2005 and December 2006 where 6 to 12 individuals have the opportunity to develop considerable rapport with course leaders and each other over about six weeks. Pre-test data were collected on the first day of courses, while post-test and social desirability scores were assessed at the end of courses. A model of partial mediation within the framework of structural equation modeling was developed with social desirability as the mediating variable between pre-test and post-test.ResultsThe ‘Defensiveness’ factor of the MC-C showed clear association with heiQ pre-test data, a prerequisite for investigating mediation; however, when investigating the eight full pre-test/post-test models ‘Defensiveness’ was only associated with one heiQ scale. This effect was small, explaining 8% of the variance in the model. No other meditational effects through social desirability were observed.ConclusionsThe overall lack of association of social desirability with heiQ outcomes was surprising as it had been expected that it would explain at least some of the variance observed between pre-test and post-test. With the assumption that the MC-C captures the propensity for an individual to provide socially desirable answers, this study concludes that change scores in chronic disease self-management program evaluation are not biased by social desirability.

show abstract

“…The role played by SDB in suppressing or obscuring relationships among variables and in producing artificial relationships among independent and dependent variables has been widely established in psychological literature (Ballard, Crino, & Rubenfeld, 1988;Crino, Sro-1 Although SD bias is the focus of this article, it is not the only methodological check needed to assess the internal validity of measures. Admittedly, social-desirability bias is but one of many response biases that may affect behavioral measures (cf.…”

Section: Identification and Development Of The Sdb Construct In Psychmentioning

confidence: 99%

“…Ballard et al, 1988;Paulhus 1984Paulhus , 1986Robinson & Shaver, 1973). Low intercorrelations among the original MCSDS and several of its short forms prompted factor analysis of the various instruments, revealing two primary factors (Borkenau & Ostendorf, 1989).…”

Section: Measurement Of Social-desirability Biasmentioning

confidence: 99%

Social desirability bias: A neglected aspect of validity testing

King¹,

Bruner²

2000

Psychol. Mark.

782

461

View full text Add to dashboard Cite

The past decade has witnessed a tremendous growth in the use of multi-item scales in consumer-related research. Concurrently, there is increasing concern about the quality of these measures. While the majority of articles now discuss the reliability of the scales administered, fewer address the issue of scale validity. One neglected scale validity issue which should be of particular concern in consumer behavior research is potential social desirability bias associated with scale measures. The purpose of this paper is to discuss the nature of such a bias, the means for testing for it, and ways it can and should be implemented in consumer-related research.

show abstract

Social Desirability Response Bias and the Marlowe-Crowne Social Desirability Scale

Cited by 64 publications

References 11 publications

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

Absence of social desirability bias in the evaluation of chronic disease self-management interventions

Social desirability bias: A neglected aspect of validity testing

Contact Info

Product

Resources

About