Social Contradictions Media Measurement as a Way of University Scientific Discourse

Abstract

The study examined academic research dedicated to the understanding of conflictology as a field of knowledge in the context of the ongoing mediatization of society. We analyzed the key features of the process of mediatization that affect the communication processes in society and media content. The aspects of the presentation of social contradictions in the media space, including the axiological aspect, have been studied. The study identified the specific of the Russian context, in terms of the diagnosis and resolutions of conflicts in the public sphere. The study also analyzed the current trends in the development of social media as a factor of audience differentiation and intensification of conflicts including the phenomena of the “cancel culture”, “filter bubbles” and “echo chambers”. In the same context we examined how changes in media consumption influence the quality of public communication. We identified the features of communication in the public mediatized space that lead to social agreement. It has been found that solving conflicts between participants in current social practice is viewed as an integrative result of such interaction. Future studies should attempt to identify media role in resolving existing social contradictions as well as its role in this process. The current study has identified criteria for an interdisciplinary approach for further research of the subject. It has been found that the results of interdisciplinary research in this area can be considered in the context of the universities’ implementation of their mission to strengthen their expertise and intellectual influence in society, to strengthen the interaction between academics and society for the further achievement of social harmony.