Social Contagion in Veganville

Abstract

Meeting the 1.5°C commitment will mean the per capita emissions need to come down to 2.6 tonnes by 2030. Epidemiological contagion modelling principles are applied to transfer of trending climate conscious food choices. This research applies social contagion theory to explore “reproduction values” and “recovery rates” of vegan diets that have potential to facilitate a climate social tipping point to meet Paris Agreement targets by 2030.