“…It has been argued that women's social identity is attached to the role of wife and mother, and acceptable behaviours in those roles are based on social norms (Eckert, 1993). Gender relations are complex and may produce conflict across the life course (Connell, 2002), for example when women are unable to or choose not to have children this creates conflict as it violates the gender norms in pronatalist societies (Rich, Taket, Graham & Shelley, 2011;Turnbull, Graham, & Taket, 2016a;Turnbull et al, 2016b;Turnbull, Graham & Taket, 2016c). This violation of gender norms results in the 'othering' of women without children and for those women who choose to be childless, being further labeled as deviant (Gillespie, 2000;Letherby, 1999), both of which can have negative consequences for health.…”