2007
DOI: 10.1007/978-3-540-77006-0_20
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Social Comparisons to Motivate Contributions to an Online Community

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Cited by 50 publications
(34 citation statements)
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“…For example, (Farzan et al 2008) show 2 times increase of contributions in the Beehive system, using a reputation-based approach similar to Comtella. Others Harper et al 2007) show 5 times increase in the number of monthly movie ratings when shown the median of user contribution in a monthly newsletter. It seems that social comparison can be used as a powerful incentive and effectively increase contributions to online communities.…”
Section: Explaining Why Certain Game-design Patterns Workmentioning
confidence: 99%
“…For example, (Farzan et al 2008) show 2 times increase of contributions in the Beehive system, using a reputation-based approach similar to Comtella. Others Harper et al 2007) show 5 times increase in the number of monthly movie ratings when shown the median of user contribution in a monthly newsletter. It seems that social comparison can be used as a powerful incentive and effectively increase contributions to online communities.…”
Section: Explaining Why Certain Game-design Patterns Workmentioning
confidence: 99%
“…Ling et al [18] describe several experiments that evaluated techniques built on factors like uniqueness and goal-setting, and Harper et al [12] evaluated techniques based on social comparisons.…”
Section: Related Workmentioning
confidence: 99%
“…The role of social translucence is to inform, to create awareness and to enforce accountability [10]. These mechanisms also influence the level of the motivation of the individual and the group via social stimulation happening via social comparison [15], by reinforcing the perception of self-efficacy in a social context [1] or by displaying the value of contribution [25]. As pointed out in [6] despite the individual use of popular Web 2.0 services, such as Wikipedia and YouTube, opportunistic cooperation emerges among individuals due to interactions (e.g.…”
Section: Social Translucence Mechanismmentioning
confidence: 99%