Social Comparison on Social Media Platforms: A media and communication Perspective

Abstract

Many existing studies of social comparison focus on the psychological component, but the reality of users’ lived experiences is that most users incorporate multiple platforms into their communication practices in order to access the people and networks they desire to influence. This paper delves into the phenomenon of social comparison on social media platforms, examined through the lens of media and communication studies. Particularly emphasized is the role of algorithmic curation and the emergence of social media influencers as modern benchmarks of success and aspiration. This paper endeavors to offer a comprehensive understanding of the intertwined dynamics of technological affordances, socio-cultural catalysts, and psychological impacts in the realm of digital social comparison. Finally, the paper reflects on potential strategies to navigate this complex terrain, aiming to strike a balance between digital engagement and mental well-being. The overarching aim is to foster a digital environment that, while enabling connection and expression, also ensures the psychological well-being of its users.