Social Communication in Advertising

Leiss, William; Kline, S. J.; Jhally, Sut; Botterill, Jacqueline; Asquith, Kyle

doi:10.4324/9780203943014

Cited by 108 publications

(76 citation statements)

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“…One exception to these revisionist critiques, concedes Scott (2007), may be the emancipatory efforts of Cultural Studies regarding cultural representations of women. Leiss et al(2005) further contend that earlier debates about advertising and marketing were overly focused on consumer markets and advertising/marketing's most visible outputs, such as display and television advertising. In doing so, earlier critical work helped mask a wide range of "hidden" techniques, from sales and marketing "control technologies" defined by their very invisibility (e.g.…”

Section: Genesis Of Critiques On Advertising and Marketingmentioning

confidence: 97%

“…2016 and importance (ELLIS et al, 2011). The absence of formal industry--wide training and qualifications in advertising and marketing also aides the "invisible" history surrounding these occupations, enabling myths and oral stories to predominate (LEISS et al, 2005;LIEN, 1997;LURY, 1994).…”

Section: Genesis Of Critiques On Advertising and Marketingmentioning

confidence: 99%

“…Predictably, the globalising of promotional activity has been heavily censured by critical scholars across advertising, marketing and PR (LEISS et al, 2005;McKIE and MUNSHI, 2007;WITKOWSKI, 2008), particularly since the promotional fields have provided strategies and tactics for spreading a dominant world culture via an "influx of ideas, values, products, and lifestyles from the rich countries," ultimately debasing developing countries' cultures (WITKOWSKI, 2008, p. 220). Meanwhile, the success of global communication firms in exporting the "ideas, images, products, services and brands" of multinational organisations (ELLIS et al, 2011, p. 221) only intensifies critiques of global advertising, marketing and PR as forms of cultural imperialism.…”

Section: Globalisingmentioning

confidence: 99%

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Extending PR’s critical conversations with advertising and marketing

Bourne

2016

CMC

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This article provides a deeper understanding of the public relations field by exploring the struggles of its closest professional neighbours: advertising and marketing. The article casts these three fields as distinct professional projects, using literature from Critical Advertising, Critical Marketing, Critical PR and sociology of the professions to examine areas of distinction, tension and convergence as advertising, marketing and PR struggle for dominance over one another.Key words: Advertising, marketing, public relations, convergence, professionsResumo Este artigo pretende aprofundar o entendimento sobre o campo das Relações Públicas explorando os embates com seus vizinhos profissionais mais próximos -publicidade e marketing. O artigo elenca estes três campos como projetos profissionais distintos, e faz uso da literatura da Crítica da Publicidade, da Crítica do Marketing e da Crítica das Relações Públicas e a sociologia das profissões para examinar áreas de distinção, tensão e convergência como publicidade, marketing e relações públicas no embate entre eles.

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Section: Genesis Of Critiques On Advertising and Marketingmentioning

confidence: 97%

Section: Genesis Of Critiques On Advertising and Marketingmentioning

confidence: 99%

Section: Globalisingmentioning

confidence: 99%

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Extending PR’s critical conversations with advertising and marketing

Bourne

2016

CMC

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“…11 ISSN: 2222 4 www.hrmars.com communication. Similarly, according to Leiss (1997), the prevalence of using images in the media is gradually growing, which improves 'the ambiguity of meaning' embedded in the advertising message. Visual representations become "more common and the relationship between text and visual image become more complementary".…”

Section: The Role Of Language and Visual Imagesmentioning

confidence: 99%

Gender and the Discourse of Advertising in English and Persian Magazine Advertisements

Behnam¹,

Zamanian²

2014

IJARBSS

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The cultural content of advertising, its language and its connection with gender issues are deeply rooted in our society. Language and gender are significant issues that remain widely controversial in the domain of advertising. The main purpose of this study is to analyze the language of advertising in Persian and English in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). Besides, it seeks to understand the role of advertising and how it affects the culturally gendered stereotypes, and how each society portrays the image of women compared to that of men. To achieve these objectives, forty advertisements of six magazines were analyzed. The analysis revealed that Persian magazine advertisements share some similar structural discourse strategies with English advertisements. Moreover, differences in culturally gendered stereotypes between these contexts were identified.

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“…Daha çok kendi kültürel topluluklarındaki diğer bireylerin ne yaptığı ve neleri tercih ettiğine önem vermektedirler [17]. Örneğin kendi kültürel alanlarında gerek alışveriş gerekse, dini bayram ziyaretlerini aksatmazken ve Türkiye'deki akrabalarıyla iletişimi eksiksiz sağlarken ortak kültürel alanda bir arada yaşamanın verdiği gereklilikler dışında ev sahibi olarak nitelendirebileceğimiz Hollanda toplumunun geleneksel kutlamalarına; kraliçenin doğum, yeniyıl şenlikleri vb.…”

Section: Araştırmanın Bulguları Ve Sonucuunclassified

Kültürel Alanda Reklam Ve İleti̇şi̇m Strateji̇si

Kılanç¹,

Tanrıbilir²

2012

TOJDAC

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The media, which offers limitless possibilities, represents the interlocking cultural environment of our day; television series, advertisements, competitions, virtual platforms present at the same time all around the world and the loneliness created by these environments underline the value of digital mediums. Television has a huge role as a digital advertising mean; as a medium that calls out to the five senses, it has an effective role as a medium. Furthermore, because television can reach out to more than one person in the same environment at the same time, it also serves as a cultural forger. Individuals living away from their homelands use television in order to keep their ties with their home countries. There are specific advertisements targeted at these migratory cultures; these advertisements keep communities together as they are equipped with visual indicators that uphold traditional customs and values. Thus institutions uphold their missions, visions and ideolojies through the advertisement or the name of the brand advertised. In our study, we will be looking at the visual reflection of brand advertisements directed at people living away from their home countries and how institutions impose their ideolojies visually. Using Marshall McLuhan's "the medium is the message" statement, cultural indicators used to convey the ideological messages will be determined. In this study, a survey was conducted with Turkish immigrants living in Holland; through this survey, their cultural ideology was determined. In the advertisement chosen, the links between the ideological approach of the brand name and the ideological approach of the immigrants was evaluated and analyzed.

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Social Communication in Advertising

Cited by 108 publications

References 0 publications

Extending PR’s critical conversations with advertising and marketing

Extending PR’s critical conversations with advertising and marketing

Gender and the Discourse of Advertising in English and Persian Magazine Advertisements

Kültürel Alanda Reklam Ve İleti̇şi̇m Strateji̇si

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