Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers

Khan, Asad; Rezaei, Sajad; Naser, Valaei

doi:10.1016/j.jretconser.2022.102976

Cited by 32 publications

(20 citation statements)

References 67 publications

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“…The most widely applied technique is structural equation modeling ( n = 20), followed by regression analysis ( n = 8) and experimental design (e.g., multiple experiment and simulated experiment) ( n = 7). Six studies were found using mixed methods that combined qualitative and quantitative approaches (e.g., Garaus, 2018; Khan et al, 2022). This is mainly due to the hassle steps when developing mixed methods research, which is often time‐consuming and requires more rigorous and collaborative methodological knowledge.…”

Section: Methodsmentioning

confidence: 99%

Section: Research Findings and Analysismentioning

confidence: 98%

“…If consumers are skeptical of experiential information, they tend not to delay purchases decision (Song, 2019). Likewise, the study by Cho et al (2006) and Khan et al (2022) suggest that negative past experiences (i.e., dissatisfaction) can significantly impact purchasing decisions and increase the likelihood of OSCA. Organizational intent: "the extent to which consumers add items to their online shopping cart to create a wish list of desired items, bookmark products for a possible future purchase, and narrow down items for further evaluation" (Close & Kukar-Kinney, 2010, p. 988).…”

Section: Antecedent Variablesmentioning

confidence: 99%

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Online shopping cart abandonment: A review and research agenda

Wang

Cheah

Lim

2022

Int J Consumer Studies

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The COVID‐19 pandemic has put online shopping at the forefront of retailing; however, the issue related to shopping cart abandonment remains an eternal nemesis of e‐retailers. To understand extant research on online shopping cart abandonment (OSCA), a framework‐based systematic literature review was conducted with the purpose of gaining more insights into existing studies in this context. Specifically, this review examined the literature related to OSCA in terms of theory, context, characteristics, and methods to provide (i) a comprehensive review of the current state of research and (ii) constructive future research agenda in the area. Using scientific procedures, a total of 52 research articles were retrieved from Scopus and Web of Science databases published during the period 2003–2022. The results revealed that most research was founded by the stimulus‐organism‐response (S‐O‐R) model and the buyer behavior theory, focused in the context of the United States and China, and appeared to use quantitative methods. As a result, this review is expected to assist researchers in better understanding the OSCA context, thus paving the way for further research and development in the area. In addition, providing practitioners with a better panorama to address the issue by expanding the literature review and highlighting the inhibiting factors of OSCA.

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Section: Methodsmentioning

confidence: 99%

Section: Research Findings and Analysismentioning

confidence: 98%

Section: Antecedent Variablesmentioning

confidence: 99%

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Online shopping cart abandonment: A review and research agenda

Wang

Cheah

Lim

2022

Int J Consumer Studies

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“…The findings, therefore, suggest that when designing advertising strategies, marketing managers may need to highlight the consequences and how such consequences are linked to values (Khan et al, 2022) rather than purely emphasising the product attributes. Yu et al (2022, p. 1) argues that "products produced in a developing country are marked with a negative country of origin effect".…”

Section: Managerial Implicationsmentioning

confidence: 99%

Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

Rodrigo

Khan

Naser

2023

JFMM

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PurposeDespite the plethora of research into country-of-origin (COO) effects, research that investigates the cognitive structures behind elite consumers' preferences for foreign brands remains limited. Hence, this study aims to investigate the cognitive structures behind foreign brand preference among professional elites in Sri Lanka.Design/methodology/approachUsing the means-end chain (MEC) theory as the theoretical lens and building on the findings of 30 laddering interviews (semi-structured), a survey was conducted among 311 professional elites to uncover the key elements of the cognitive structures behind foreign brand preference.FindingsThe findings revealed that the cognitive structures behind foreign brand preference are influenced by a bundle of brand attributes, brand consequences and personal values of elites', which significantly influence their attitudes towards foreign brands. Multi-group analysis further revealed that the relationship between brand attributes and attitudes significantly differs across Chinese and US COOs where the path coefficient is stronger for elites' preference for Chinese brands.Originality/valueThis study is the first of its kind to explore the COO effects on consumer cognitive structures. The findings contribute to MEC theory and shed light on the understanding towards elites' preference for foreign brands.

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“…The current development of s-ecommerce can be roughly divided into the following two types: firstly, shopping websites combined with a community function allow users to log in with different online social media accounts (such as Facebook, IG, WeChat, Google, etc.) and then share their favourite products to their own pages (such as Amazon’s wish list) (Khan et al , 2022). Secondly, social networking sites, combined with online shopping malls in addition to selling products related to online networks, also encourage users to share information on their favourite products on the website (such as FashionGuide) (Liu, 2021).…”

Section: Introductionmentioning

confidence: 99%

Data mining analytics investigate WeChat users’ behaviours: online social media and social commerce development

Liao

Widowati

Lin

2023

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Purpose As of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to describe new online sales through a mix of social networks and/or peer-to-peer communication or marketing strategies in terms of allowing consumers to satisfy their shopping behaviour through online social media. Thus, given the numerous active users, the development of online social media and social commerce on WeChat is a critical issue of internet research. Design/methodology/approach This empirical study takes WeChat as the online social media research object. Questionnaires for WeChat users in China were designed and distributed. All items are designed as nominal and ordinal scales (not Likert scale). The obtained data was put into a relational database (N = 2,342), and different meaningful patterns and rules were examined through data mining analytics, including clustering analysis and association rules, to explore the role of WeChat in the development of online social media and social commerce. Findings Practical implications are presented according to the research findings of meaningful patterns and rules. In addition, alternatives to WeChat in terms of further development are also proposed according to the investigation findings of WeChat users’ behaviour and preferences in China. Originality/value This study concludes that online social media, such as WeChat, will be able to transcend the current development pattern of most online social media and make good use of investigating users’ behaviour and preferences, not only to stimulate the interaction of users in the social network, but also to create social commerce value in social sciences.

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Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers

Cited by 32 publications

References 67 publications

Online shopping cart abandonment: A review and research agenda

Online shopping cart abandonment: A review and research agenda

Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

Data mining analytics investigate WeChat users’ behaviours: online social media and social commerce development

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