2020
DOI: 10.1016/j.ijinfomgt.2020.102118
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Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

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Cited by 253 publications
(336 citation statements)
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“…Thus, companies can benefit from online social interaction with consumers (Maia et al, 2018). The biggest benefits for companies are direct interaction with consumers, wider market reach, low adoption costs, and minimal IT skills (Abed, 2020). On the other hand, there is a Small-Medium Enterprise (SME) that has great potential in the country's economic growth but has limitations.…”
Section: Social Commerce In Smementioning
confidence: 99%
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“…Thus, companies can benefit from online social interaction with consumers (Maia et al, 2018). The biggest benefits for companies are direct interaction with consumers, wider market reach, low adoption costs, and minimal IT skills (Abed, 2020). On the other hand, there is a Small-Medium Enterprise (SME) that has great potential in the country's economic growth but has limitations.…”
Section: Social Commerce In Smementioning
confidence: 99%
“…Some limitations include the lack of financial resources, lack of information management systems, lack of expert knowledge management, and lower levels of available resources. IT adoption in SMEs is also still low (Abdulla Ali et al, 2019;Abed, 2020;Chatterjee & Kumar Kar, 2020).…”
Section: Social Commerce In Smementioning
confidence: 99%
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