Social Commerce Adoption in SME’s

Abstract

Small and medium enterprises (SME's) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept. In the economic strike, SME's could sustain the price of several staple goods that are related to society livelihoods such as food and attire. South Kalimantan Province was well known for its authentic fabric namely sasirangan produced by local SME's spread all around the area. SME's are nowadays are inseparable from IT particularly that related to social media to promote their product. The use of IT infrastructure and platform were usually centered in the large city mainly in the capital of province such as Banjarmasin. As an alternative, the use of social media could be employed to empower SME's at county area. This study was aimed to understand the attitude of county area SME's on the use of social media for commerce purposes. The sample involved in this study was 45 Sasirangan SME's on 5 off-capital counties at South Kalimantan Province. These works use PLS-SEM due to the nature of research was explore the interaction amongst the variable (exploratory factor analysis). The finding shows that in general, SME's entrepreneur has a great willingness to use their social media for commerce purposes. A further discussion of research finding and research limitation will be further discussed in the end of paper.

Determination of the influence factors on social commerce in SME: A review

“…Whereas UTAUT has facilitating conditions, effort expectancy, habit, hedonic, and trust (Abed et al, 2015;Bamansoor et al, 2020;Ben et al, 2018;Dahnil et al, 2014;Gatautis & Medziausiene, 2014;Zamrudi & Wicaksono, 2018). Table 2 shows a summary of Related Work by Prior Research.…”

“…Trust, perceived usefulness and information quality 14. Zamrudi & Wicaksono (2018) This study aims to investigate the attitude of SMEs in the use of S-Commerce in the province of South Kalimantan, Indonesia.…”

“…Other factors that determine the adoption of S-Commerce are ease of use (Al-Adwan, 2019;Ben et al, 2018;Chatterjee & Kumar Kar, 2020;Cho & Son, 2019;Dahnil et al, 2014;Lal, 2017;Othman et al, 2019;Samarasinghe & Silva, 2019;Solangi et al, 2019) facilitating conditions (Abed et al, 2015;Bamansoor et al, 2020;Ben et al, 2018;Gatautis & Medziausiene, 2014;Zamrudi & Wicaksono, 2018), and information quality (Abed et al, 2015;Alshibly, 2015;Maia et al, 2018;Vongsraluang & Bhatiasevi, 2016).…”

Total quality management practices in Indonesian local SME: Understanding the employees Role

“…The SME's success story shows that there is a great effort in maintaining the SME's performance both of the entrepreneur side and from government support. The arise of information and technology also becoming an essential factor to sustain the SME's business (Zamrudi & Wicaksono, 2018). Prior studies also demonstrated that the success of SME's has a direct impact on the development of economic growth both in developed and developing countries (Demirbag, Tatoglu, Tekinkus, & Zaim, 2006).…”