Social Commerce: A Concept Explication

Almahdi, Maryam Husain

doi:10.1007/978-3-030-77246-8_37

Cited by 7 publications

(3 citation statements)

References 21 publications

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“…What gives this research direction additional importance is the fact that customers are dynamic, which means that their behaviors and experiences keep evolving over time and with the introduction of new shopping technologies (Almahdi, 2018). Special attention should also be paid to investigating impulse buying behaviors on social commerce platforms (Abdelsalam et al, 2020), as they are an underexplored but promising novel shopping technology (Almahdi & Archer-Brown, 2022;Almahdi, 2021). Finally, the long-term effects of COVID-19 on customers' impulse (online and offline) buying behaviors is an interesting area of research to consider in the future (Lee, 2022;Wang & Chapa, 2022).…”

Section: Summary and Future Research Directionsmentioning

confidence: 99%

Impulse Buying Behaviors in a Digital World

Almahdi,

Radhi,

Alhawaj

et al. 2023

Internet of Things

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Section: Summary and Future Research Directionsmentioning

confidence: 99%

Impulse Buying Behaviors in a Digital World

Almahdi,

Radhi,

Alhawaj

et al. 2023

Internet of Things

Self Cite

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“…The e-commerce platform has proliferated and become essential to TikTok's revenue. Social e-commerce is an activity and transaction completed through a social media environment [1]. Social e-commerce is not only emerging in recent years.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Tiktoks E-commerce Model in Overseas Markets

Li,

Liang,

Yang

et al. 2023

CHR

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With the rapid popularization of the modern internet, the market has rapidly explored the commercial value of social media. Although social e-commerce is now standard and dynamic on different social media outlets, there was rarely an influential and rapidly growing e-commerce group or platform for a long time in the past until TikTok shop accompanied the emergence of TikTok. Compared with most new media e-commerce platforms, TikTok shop is an official e-commerce platform more closely attached to TikTok social software. To explore why TikToks new media e-commerce model can develop rapidly, analyze the advantages of TikTok in various process steps and collect and analyze relevant merchant data and user data to prove it. The study found that the reasons for the rapid development of TikTok shops are as follows: 1) TikTok stores use specific user groups as potential customers, promote products that these groups are more interested in, and vigorously cultivate sales blogs that promote products; 2) Unlike most new media e-commerce, in the TikTok e-commerce model, sales bloggers and TikTok also have considerable benefits, forming a multi-party win-win situation.

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“…Multiple scholars have expounded upon the utilization of social media and Web 2.0 technologies in developing novel attributes, aiming to enhance client engagement and foster a more reliable and amicable online transaction milieu (Lu et al, 2016). According to Almahdi (2021), the three primary characteristics that define social commerce are social technologies, community relationships, and commercial activities.…”

Section: Introductionmentioning

confidence: 99%

Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity

Ardyan,

Sanapang

2023

The Winners

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The research aimed to investigate the impact of fear of missing out and interactivity on online compulsive buying and brand addiction, drawing upon the theoretical framework of compensating the internet use method. The data were obtained through an online questionnaire, which was satisfactorily filled out by 133 participants. The participants were individuals who had engaged in online compulsive buying behavior and exhibited addiction to purchasing specific brands. The statistical data analysis involved utilizing structural equation modeling with partial least squares (SEM-PLS). The findings indicate that the presence of fear of missing out and interactivity have the potential to enhance consumers’ propensity to engage in online compulsive buying and develop brand addiction. Individuals who exhibit a proclivity for engaging in obsessive online purchasing behavior might have been incentivized to develop brand addiction. The researchcontributes to the existing literature on the theory of compensating internet use. It proposes that individuals may be motivated to participate in online activities to alleviate negative feelings from challenging situations.

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Social Commerce: A Concept Explication

Cited by 7 publications

References 21 publications

Impulse Buying Behaviors in a Digital World

Impulse Buying Behaviors in a Digital World

Analysis of Tiktoks E-commerce Model in Overseas Markets

Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity

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