Social Character and Acceptance of New Products

Donnelly, James H.

doi:10.2307/3149519

Cited by 26 publications

(8 citation statements)

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“…For example, product usage (Cohen 1967;Tucker and Painter 1961), decision behavior (Kernan 1968;Westfall 1962), purchase behavior (Evans 1959(Evans , 1961Koponen 1960), brand loyalty (Brody and Cunningham 1968), innovative buying behavior (Bruce and Witt 1970;Donnelly 1970), response to advertising and design features (Holbrook 1986;Wright 1975), and product acceptance and rejection (Dolich 1969) have all been linked to various consumer personality measures.…”

Section: Human Personalitymentioning

confidence: 98%

Development of an Instrument to Measure Web Site Personality

Chen

Rodgers

2006

Journal of Interactive Advertising

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Section: Human Personalitymentioning

confidence: 98%

Development of an Instrument to Measure Web Site Personality

Chen

Rodgers

2006

Journal of Interactive Advertising

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“…Other economic status measures included whether the individual expects income will increase more than price increases over the next five years (income will not exceed price increases is the omitted category) and a binary variable for whether the household owns any stock (as a proxy for net worth). Demographic variables were age, included as a set of three binary variables (middle age (35-65) and over 65, with under 35 as the omitted category); marital status and gender (single males and single females with married households as the omitted category); college education (included as a binary variable with less than college as the omitted category); and ethnicity (non-minority as the omitted category) (see, for example, Lee and Lee, 2000;Davis, 1989;Chau and Hu, 2001;Karahanna et al, 1999;Donnelly, 1970;Uhl et al, 1970;Labay and Kinnear, 1981;Kennickell andKwast, 1997 Lee et al, 2002). Region was included as a set of binary control variables to capture households living in the west, midwest, and south (with living in the northeast as the omitted category).…”

Section: Adoption Of Electronic Bankingmentioning

confidence: 99%

“…Lee and Lee (2000) did find that for direct bill payment, minorities were less likely to have already adopted the technology. Increases in income and education tend to be positively related to the adoption of an innovation (Donnelly, 1970;Uhl et al, 1970;Labay and Kinnear, 1981;Kennickell and Kwast 1997;Daniel, 1999;Lee and Lee, 2000;Jayawardhena and Foley, 2000;Mattila, 2001;Lee et al, 2002;Karjaluoto et al, 2002).…”

Section: Introductionmentioning

confidence: 99%

The adoption of electronic banking technologies by US consumers

Kolodinsky

Hogarth

Hilgert

2004

International Journal of Bank Marketing

358

254

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Is there an electronic banking (e-banking) revolution in the USA? Millions of Americans are currently using a variety of e-banking technologies and millions more are expected to come "online." However, millions of others have not or will not. This paper explores factors that affect the of adoption or intention to adopt three e-banking technologies and changes in these factors over time. Using a Federal Reserve Board commissioned data set, the paper finds that relative advantage, complexity/simplicity, compatibility, observability, risk tolerance, and product involvement are associated with adoption. Income, assets, education, gender and marital status, and age also affect adoption. Adoption changed over time, but the impacts of other factors on adoption have not changed. Implications for both the banking industry and public policy are discussed. IntroductionElectronic banking (e-banking) technology represents a variety of different services, ranging from the common automatic teller machine (ATM) services and direct deposit to automatic bill payment (ABP), electronic transfer of funds (EFT), and computer banking (PC banking). The use of some e-banking technologies has grown rapidly in the USA, while others have been adopted more slowly [1].Both theoretical and empirical literature related to the general adoption of technology provides a framework to examine the adoption of e-banking technologies. If the promise of increased efficiency for the banking industry and increased convenience and service for the consumer is to be realized, then understanding the factors that influence the acceptance of new products will allow businesses to create a climate in which technological advances with real advantages can be embraced by a majority instead of just a few techno-savvy consumers.This paper applies the theories of technology acceptance and the diffusion of innovations to the adoption of three e-banking technologies: automatic bill payment, phone banking, and PC banking. Empirically, we examine whether and how the characteristics that describe the adoption of new innovations are related to consumer adoption of e-banking technologies. Unlike other studies, we include adoption as well as intentions to adopt in our measurement and we explore how these factors have changed over time.

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“…Researchers have attempted to relate a wide variety of marketing variables to various theories of personality. For example, product usage (Cohen, 1967;Tucker & Painter, 1961), decision behavior (Kernan, 1968;Westfall, 1962), purchase behavior (Evans, 1959(Evans, , 1961Koponen, 1960), brand loyalty (Brody & Cunningham, 1968), innovative buying behavior (Bruce & Witt, 1970;Donnelly, 1970), response to adver-…”

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confidence: 99%

Does Personality Influence Brand Image?

Shank

Langmeyer

1994

The Journal of Psychology

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Consumer psychologists have attempted to relate purchase behavior, media choice, innovation, segmentation, and a wide variety of other marketing variables to consumer personality. Results of these studies have been mixed with most studies demonstrating a weak relationship between consumer personality and market behavior. The purpose of the present study was to explore the relationship between human personality using the Myers-Briggs Type Indicator and product personality. To date, the MBTI has not been applied in the marketingkonsumer behavior discipline. The results of this study provide minimal support for using information on consumer personality as a strategic marketing tool.

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Social Character and Acceptance of New Products

Cited by 26 publications

References 0 publications

Development of an Instrument to Measure Web Site Personality

Development of an Instrument to Measure Web Site Personality

The adoption of electronic banking technologies by US consumers

Does Personality Influence Brand Image?

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