Social Capital of Women Economic Actors Using the Palugada Model

Abstract

Covid-19 pandemic has shattered the economic structure of society in the world. The policy of restricting movement and/or locking down resulted in a decrease in trade. To reduce production costs, the company took the decision to reduce the workforce, ranging from laying off to firing. Under certain assumptions, married women are a group of workers vulnerable to being eliminated in moving to the informal sector. Their informal sector efforts have actually been carried out before the pandemic. The goal at that time was only to complete the needs of the family. To overcome the movement restriction policy, they use social media. Social media bridges between producers/distributors and consumers. This action changes people's mindset and habitus. One of the changing mindsets is trust. Trust is a part of and at the same time the basis for the formation of other social capital. The construct of trust in the framework of action in social media is different from that in the real world. With a qualitative approach, research has shown how women combine the real world and the virtual world into virtual trust. The real world has also strengthened their social capital in the virtual world. In addition, their efforts are entirely to serve the needs of consumers. This pattern is known as the Palugada, a model in the informal sector in Indonesia.