Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention

Huang, Ran; Kim, Hae Jung; Kim, Jiyoung

doi:10.1080/0267257x.2013.766630

Cited by 45 publications

(33 citation statements)

References 70 publications

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“…Information seeking includes individual searching as well as interactive searching (Sismeiro and Bucklin, 2004) which often explains "thirdparty" information searching (Wang et al, 2002). While information seeking behavior indicates the significance of information quality (Williamson, 1998), sharing interactions presents a process of relationship management (Bock et al, 2005;Huang et al, 2013). The capacity to share interactions is one determinant of the ability to sustain a digital community, thus creating a sense of belonging (Burnett, 2000;Teo et al, 2003).…”

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

“…When consumers spend time communicating in a private space, they are apt to engage more in a public space because they use embedded social network resources in order to gain returns in expressive actions (Blanchard and Horan, 1998). These intangible resources are capitalized as relational social capital, which is exhibited across the contexts of social networking, brand-based community, and individual identity within a group (Huang et al, 2013). Consumer community enables group members to increase personal cognitions of shared language and shared vision and to build relationships based on trust, reciprocity, and identification (Blanchard and Horan, 1998;Bock et al, 2005;Chiu et al, 2006;Dholakia et al, 2004).…”

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

“…Engagement involves a series of emotional and behavioral activities such as information processing, reasoning, decision-making, and problem-solving and evaluating (Kearsley and Shneiderman, 1998;Huang et al, 2013). Scholars emphasize the emotional aspects of engagement by employing a cognitive framework adapted from schema theory, while others highlight the affective commitment to an active relationship with brand (Mollen and Wilson, 2010) or the flow experience (Csikszentmihalyi, 1990(Csikszentmihalyi, , 1997.…”

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

“…Scholars emphasize the emotional aspects of engagement by employing a cognitive framework adapted from schema theory, while others highlight the affective commitment to an active relationship with brand (Mollen and Wilson, 2010) or the flow experience (Csikszentmihalyi, 1990(Csikszentmihalyi, , 1997. The behavioral aspect of engagement substantiates a consumer's commitment in the social networking context in accordance with information seeking, information sharing and knowledge creating (Huang et al, 2013;Kearsley and Shneiderman, 1998). Consumer's information seeking behavior is often depicted as browsing for information in a digital context (Sismeiro and Bucklin, 2004).…”

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

“…Consumers constantly seek convenience, choice, excellent service, information, and enjoyable experiences through reasoning, decision-making, problem-solving, and evaluation (Kim, 2012). Information access empowers consumers to be creators and influencers in the global community where they are able to capitalize on their social structures, relationships and knowledge in marketspaces (Huang et al, 2013). These empowered consumers form borderless clusters with new social meaning and economic impact in the global technology interface (Kearsley and Shneiderman, 1998).…”

Section: Introductionmentioning

confidence: 99%

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Shifting paradigms for fashion: from total to global to smart consumer experience

Kim

Ahn

Forney

2014

Fashion and Textiles

Self Cite

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Emergence of a global techno-economic system is challenging academia and the fashion industry. Consumers, the retail industry and business strategies are strategically contributing to the changing fashion paradigm, which is shifting from the Total (TCE), to Global (GCE) and to Smart Consumer Experience (SCE) concepts. The consumer experience is a pervasive value orientation that is transforming how consumers think, gain information, and make decisions about consumption activities to maximize their total experience value. Moreover, the experiences, products and services that consumers seek are being defined with a global and smart perspective that is made possible by boundary-free access to information and sourcing of products and services. Specifically, the smart consumer experience advocates consumer participation by leveraging the power of communities and networks and enabling consumers to influence retail businesses and co-create future marketspace values. This phenomenon has implications for fashion consumers and fashion retail industry business strategies since fashion is an emulated behavior.

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Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

Section: Smart Consumer Experience (Sce)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Shifting paradigms for fashion: from total to global to smart consumer experience

Kim

Ahn

Forney

2014

Fashion and Textiles

Self Cite

View full text Add to dashboard Cite

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Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior

Chu

Chen

2019

J of Consumer Behaviour

134

108

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This study examines how consumers' corporate social responsibility (CSR)‐related activities in social media affect their responses to brands. We defined consumers' CSR‐related activities in social media as the extent to which consumers use social media to engage in CSR communication by companies. An online survey was conducted to examine social media users in China, the largest consumer market in today's global economies. This study developed a theoretical model and empirically tested the relationships between consumers' CSR‐related activities in social media, identification with the brand, and three consumer behavior outcomes: electronic word‐of‐mouth (eWOM) intention, brand attitude, and purchase intention. The results suggested that consumers' CSR‐related activities in social media significantly impacted eWOM intention and purchase intention through enhancing identification with the brand and positive brand attitude. This study provides important insights on consumer behavior and CSR by investigating social media, an important and emerging marketing platform. Moreover, this study fills in the research gap about the association between consumers' CSR‐related activities in social media and their responses to brands. Theoretical and managerial implications for CSR strategies in social media are discussed.

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The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

et al. 2019

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Consumers' participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation of consumers enables companies to not only exist, but also to create value for consumers. The sharing economy has witnessed enormous growth in recent years and consumers' concerns regarding the ethics surrounding these platforms have also risen considerably. The vast majority of the previous research on this topic is either conceptual and focused on organizational aspects, or only discusses privacy and security issues, thus providing a very limited scope of discussion. Therefore, drawing on the marketing and business ethics literature, the present study takes into account a multidimensional view of ethical issues surrounding consumers' participation on sharing economy platforms. Findings reveal that privacy, security, shared value, fulfillment/reliability and service recovery are the strongest determinants of consumers' ethical perceptions. These aspects strongly predict the consumers' value co-creation intentions. Consumers' participation also predicts their intention to engage in co-creating value, but this effect is stronger with the mediating role of the consumer's ethical perceptions. The theoretical and managerial implications are also discussed.

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Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention

Cited by 45 publications

References 70 publications

Shifting paradigms for fashion: from total to global to smart consumer experience

Shifting paradigms for fashion: from total to global to smart consumer experience

Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

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