“…Referring to technological determinism, Bardzell [15] draws on Benjamin [16], McLuhan [17] and Ellul's [18] views that technology changes the experience and meaning of art and thereby the nature of culture. There is little discernible structure, however, to formation and viewing of collections of contemporary user-generated content by communities beyond individual member metadata tagging and search using an array of social bookmarking tools [19][20][21]. Moreover, as Kluszczynski [22] intimates, the type of creative practices employed challenge traditional views of an author, replacing them with a notion of "dispersed-authorship," where creativity is an interactive process negotiated between artist and audience [23].…”