“…• mimetic and coercive pressures from other companies in the sector (Park and Brorson, 2005;Waddock, 2008;Wallage, 2000); • normative influences from the academic community, professional bodies and standard setters (Boele and Kemp, 2005;Morimoto et al, 2005;Swift and Dando, 2002;Waddock, 2008); • differences in how the assurance process is conceptualised as an internal or external function (Edgley et al, 2010;Jones and Solomon, 2010); • coercive, normative, and possibly mimetic pressures from the assurance provider (Maltby, 1995;Park and Brorson, 2005); and • mimetic and possibly coercive forces in play between the standard setting bodies themselves.…”