Social and structural factors to promote maternal health in Bangladesh

Frank, Lauren B.; Jodrell, David; Smethurst, Laura

doi:10.1080/17538068.2017.1313640

Search citation statements

Order By: Relevance

Paper Sections

Select...

The Audience Is Your Channel1

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2021

Publication Types

Select...

Book1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

(1 citation statement)

References 24 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This idea of multiple audiences is already an established practice in some more traditional entertainment-education programs using broadcast media. Frank, Jodrell, and Smethurst (2017) found that for pregnant women in Bangladesh, the primary influencers on decisions for prenatal care were their husbands and mothers-in-law. BBC Media Action used this information to craft their television drama, Ujan Ganger Naiya (Swimming Against the Tide), to target all three groups and encourage them to talk about the show and prenatal care.…”

Section: The Audience Is Your Channelmentioning

confidence: 99%