Soccer jersey sponsors and the world cup

Groot, Loek; Ferwerda, Joras

doi:10.1108/ijsms-16-05-2015-b002

Cited by 2 publications

(1 citation statement)

References 21 publications

(22 reference statements)

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“…Finally, we note that sports sponsorship contracts include many forms as the team's uniforms, accessories, sports facilities, training centers, sports equipment, and gyms [17]. The sports sponsorship revenues for European football clubs reached 33% of total revenues [18].…”

Section: Introductionmentioning

confidence: 94%

The Effects of Sports Sponsorship on Buying Response for Jordanian Fans

Al-Nsour

2023

J Media Managem

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This study aims to investigate the effect of sports sponsorship activities on the buying behavior of sports audiences, in addition to determining the statistical differences in the level of sports sponsorship activities and the buying response according to some organizational and demographics. The research population consists of Jordanian sports audiences who live in Amman city. The Convenience sampling technique is used. The researcher selects the respondents from coffee shops, cafes, famous malls in Amman, and social media users. The recommended sample size is 385. The unit of analysis is the Jordanian who attended and watched the sports activities for up to 19 years living in Amman. The study concludes that sports sponsorship activities strongly positively affected the buying response “ATR” of the sports audience. It is found statistically significant differences in the awareness tend to males and B. A degree holder. It is also found that the age between 42 - 46 is the most experienced, but it is found that there are no differences between the sports audience segments in the repeated purchase stage. Finally, it is a statistically significant difference in sponsorship activities and tends to the telecom companies in Jordan. The study presents a set of recommendations that enhance using the sponsorship in the local sports market.

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Section: Introductionmentioning

confidence: 94%

The Effects of Sports Sponsorship on Buying Response for Jordanian Fans

Al-Nsour

2023

J Media Managem

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Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA

Al-Nsour

2020

International Journal of Business, Economics and Management

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Article History KeywordsBrand enhancement Buying behavior Sport sponsorship Sponsor companies Riyadh KSA. JEL Classification:Brand Enhancement, Buying Behavior, Sport Sponsorship, Saudi Arabia.The study aims at measuring the effect of the brand enhancement on the buying behavior toward the sponsor companies in Riyadh as well as determining the statistical differences in the brand enhancement and buying the brand according to demographics such as gender, education and age. The research population consists of all Saudi fans of the sport activity in Saudi Arabia. The total research population in Riyadh 2017 reaches 1.32 million. The purposive sampling method is used and the calculated sample size reaches 385 of the sports audience. The study concludes that brand enhancement has a positive significant effect on buying the brand of the sponsor companies. The study finds that there are no statistical differences in rand enhancement and buying the brand according to all demographical variables. Finally, the study suggests a set of recommendations and implications that support the brand enhancement of the sponsor companies in Riyadh city.

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Soccer jersey sponsors and the world cup

Cited by 2 publications

References 21 publications

The Effects of Sports Sponsorship on Buying Response for Jordanian Fans

The Effects of Sports Sponsorship on Buying Response for Jordanian Fans

Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA

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