Sob o signo de Narciso: identidade na sociedade de consumo e no ciberespaço

Castro, Julio Cesar Lemes de

doi:10.4013/ver.2009.23.52.07

Cited by 3 publications

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“…Analyzing the terms of this discourse, the subject, in the position of agent, seems to command the master signifiers, in the position of truth. This seemingly privileged place of the subject, which is believed to stand alone, is linked to narcissism, which finds fertile ground on which to flourish in consumer society and cyberspace (Castro, 2009). If the lack of the subject is filled by object a, the subject's limitations are relativized, and there is a reification of the subject (to lose the lack is equivalent to lose humanity).…”

Section: Discourse Of Capitalismmentioning

confidence: 99%

Between Material and Virtual Worlds: Fetishism and the Discourse of Capitalism

Castro¹

2017

American Imago

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Section: Discourse Of Capitalismmentioning

confidence: 99%

Between Material and Virtual Worlds: Fetishism and the Discourse of Capitalism

Castro¹

2017

American Imago

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“…A phenomenon linked to the search for visibility is the proliferation of self-portraits, or selfies, which is simultaneous to the vogue of social networks, where many of them end up being exposed. In good measure, visibility means self-promotion and therefore has a component of narcissism (Castro, 2009). …”

Section: Subjective Dimension Of Governmentalitymentioning

confidence: 99%

Social Networks as Dispositives of Neoliberal Governmentality

Castro¹

2016

JMC

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This article of theoretical reflection investigates the social networks that emerge in the context of Web 2.0, such as Facebook, as dispositives of neoliberal governmentality in the sense proposed by Foucault. From the standpoint of government of self, the design of social networks establishes a competition for attention that tends to favor the neoliberal culture of performance. In terms of social organization, the way in which users intertwine their connections is paralleled by the neoliberal paradigm of spontaneous market order. Furthermore, the use of personal information on these users, encompassing all their activities within the networks, in order to set up databases to attract advertisers reflects the neoliberal tendency of colonization of the different realms of existence by economic forces. However, the tensions that accompany neoliberal governmentality in social networks reveal its limitations, opening the possibility for these networks to also act as instruments of resistance to neoliberalism.

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Imaginário e cultura da intolerância em plataformas algorítmicas

Castro

2021

Contracampo

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A cultura da intolerância, impulsionada pelo contexto político do hiperneoliberalismo, é relacionada neste artigo de articulação teórica, baseado em pesquisa bibliográfica, com o imaginário presente nas plataformas algorítmicas, nas quais se exerce hoje uma modalidade fundamental de governança. Embora manifestações de intolerância já estivessem presentes em momentos anteriores da Internet, o artigo pretende demonstrar como as plataformas, devido às peculiaridades de sua tecnologia e seu modelo de negócios, são ambientes ainda mais favoráveis a tais manifestações. Nesse sentido, certos aspectos de seu funcionamento, classificados como arena de atenção, onimediação desigual, exposição calibrada e veridição flexível, são vinculados a disposições que Lacan associa ao imaginário e à agressividade – respectivamente, narcisismo, identificação narcísica com líderes, segregação e paranoia.

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Sob o signo de Narciso: identidade na sociedade de consumo e no ciberespaço

Cited by 3 publications

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Between Material and Virtual Worlds: Fetishism and the Discourse of Capitalism

Between Material and Virtual Worlds: Fetishism and the Discourse of Capitalism

Social Networks as Dispositives of Neoliberal Governmentality

Imaginário e cultura da intolerância em plataformas algorítmicas

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