Soaps and detergents: North American trends

Abstract

North America, the U.S. and Canada, produces nearly one third of the world supply of soaps, detergents, and cleaners, primarily for household consumption. The U.S. contributes 95% of North American production. Cleaning product demand is steady and expected to remain so, but new demographic trends affecting households and living arrangements will probably stimulate consumer needs for more convenience‐oriented products. Environmental considerations and government actions in recent years have caused drastic changes in detergent composition, especially affecting laundry detergents. Government involvement in business decision‐making has expanded enormously with no prospects of reduction because legislators perceive government regulation of industry to be necessary for the attainment of broad social goals.