Proceedings of the 50th Hawaii International Conference on System Sciences (2017) 2017
DOI: 10.24251/hicss.2017.659
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So You Want To Go Digital? How To Avoid The Next Legacy Platform Debacle

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(2 citation statements)
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“…Furthermore, the objective of digital transformations, as Mocker and Fonstad (2017) claimed, relates to organizations' need to enhance existing products digitally and to bring innovation in developing products (Berghaus & Back, 2017). Other researchers determined a variety of reasons that drive firms to adopt a digital transformation approach, such as improving customer digital experience and channels to deliver digital precuts while considering changing customer behaviors.…”
Section: Digital Transformationmentioning
confidence: 99%
See 1 more Smart Citation
“…Furthermore, the objective of digital transformations, as Mocker and Fonstad (2017) claimed, relates to organizations' need to enhance existing products digitally and to bring innovation in developing products (Berghaus & Back, 2017). Other researchers determined a variety of reasons that drive firms to adopt a digital transformation approach, such as improving customer digital experience and channels to deliver digital precuts while considering changing customer behaviors.…”
Section: Digital Transformationmentioning
confidence: 99%
“…Other researchers determined a variety of reasons that drive firms to adopt a digital transformation approach, such as improving customer digital experience and channels to deliver digital precuts while considering changing customer behaviors. Subsequently, improvising and maintaining customer stratification is one of the crucial objectives that drive organizations (Berghaus & Back, 2017;Bilgeri et al, 2017;Isaksson and Hylving, 2017;Mocker and Fonstad, 2017).…”
Section: Digital Transformationmentioning
confidence: 99%