‘So essentially human’: The appeal of Charles Chaplin's<i>Shoulder Arms</i>in Britain, 1918

Hammond, Michael

doi:10.1080/17460654.2010.498168

Cited by 3 publications

(3 citation statements)

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“…This is supported by the literature on tourism research that includes the role of destination images in demonstrating consumers' emotional behaviour, patterns of prejudice, attitudes or shared values of individuals as elements of culture (Solomon, 2017;O'Connor et al, 2010;Jenkins, 1999). Such elements contribute to the building of a nation brand by creating a 'persona' of the nation that helps cinema audiences to emotionally connect with the culture of a country (Hammond, 2010). A favourable reputation based on the opinion of local and international viewers would position a country as a good brand on the global platform (Anholt, 2002).…”

Section: Country's Culture and Travellers' Intentionmentioning

confidence: 90%

“…Solomon 2016;Chernev et al, 2011;Holt, 2002), and the Media, Film, Tourism and Vacation Studies (e.g. Bianchi, 2014;Clayton, 2007;Hayes and MacCleod, 2007;Hammond 2010;Kim and Richardson 2003) demonstrate such relevance. Supporting evidence from other sources, such as from Communications, Culture and Social studies (Choko, 2015;Heyer, 2008;Bberi, B.E.…”

Section: Nation Brandingmentioning

confidence: 99%

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Nations as brands: Cinema's place in the branding role

Gupta

Foroudi

Väätänen

et al. 2020

Journal of Business Research

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This paper contributes to the literature on nation branding. We investigate how a country's attributes, as reflected by cinema, build that nation's attractiveness to consumers as a travel destination. Our field study adds to the literature on the role of cinema in consumer place branding. The research model analysis results show that a country's infrastructural, cultural, political, social and environmental attributes influence nation branding. Travellers' personal traits act as moderators, and travellers positively associate these country attributes through the lenses of their own experiences. As practical implications the findings are valuable to country managers with the responsibility of building up their nation's image as a brand.

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