2019
DOI: 10.1017/eso.2018.110
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Snowball Sampling in Business Oral History: Accessing and Analyzing Professional Networks in the Australian Property Industry

Abstract: This article reports on the methodology for recruiting oral history interviewees for a project on the history of shopping center development in Australia. Snowball sampling produced a data set that added value to extant archival and media sources, rendering detailed information about firm operations, strategies, and innovations. The construction of the sample was also revealing of the industry itself, with interviewee referral chains connecting individuals across firms, industry sectors, and generations. These… Show more

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Cited by 21 publications
(15 citation statements)
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“…This study took place in Pollung Subdistrict, the most productive Andaliman producing subdistrict in Humbang Hasundutan District in March-July 2021. First of all, the sample was taken by a Nonprobability Sampling Technique, the Snowball Sampling Method [23]. We met 10 consumers at first and interviewed them.…”
Section: Methodsmentioning
confidence: 99%
“…This study took place in Pollung Subdistrict, the most productive Andaliman producing subdistrict in Humbang Hasundutan District in March-July 2021. First of all, the sample was taken by a Nonprobability Sampling Technique, the Snowball Sampling Method [23]. We met 10 consumers at first and interviewed them.…”
Section: Methodsmentioning
confidence: 99%
“…Quanto aos participantes dessa etapa, a definição e a quantidade se pautaram no critério de acessibilidade (Vergara, 2006) e na técnica snow-ball (Bailey, 2019), não havendo o estabelecimento de um número aprioristicamente, pois não foi adotada para a survey uma amostra representativa e probabilística (Bauer & Gaskell, 2017), mas intencional e por conveniência (Vergara, 2006).…”
Section: Métodounclassified
“…The interviews were conducted between February 2016 and February 2017 and the sample size was considered sufficient after saturation point was reached regarding the responses received by the interviewees. A nonprobability purposive sampling method was initially adopted which led to snowball sampling (Bailey, 2019). This created a means by which to examine if there was recognition of the themes emerging and therefore generalisability of these themes.…”
Section: Interviews Sample and Processmentioning
confidence: 99%