SNAI
1, a zinc‐finger transcription factor, plays an important role in the induction of epithelial–mesenchymal transition (
EMT
) in various cancers. However, the possible functions of
SNAI
1 in the proliferation and apoptosis of hepatocellular carcinoma have not been clearly identified. In this study, we investigated the effects and mechanisms of
SNAI
1 in the proliferation and apoptosis of hepatocellular carcinoma using clinical samples and cell lines. We found that
SNAI
1 is highly expressed in the tissues of liver cancer compared with adjacent nontumor tissues.
SNAI
1 is also highly expressed in the hepatoma cell lines HepG2,
SMMC
‐7721, and
BEL
‐7402 compared with the human normal liver cell line L02. We also observed that
SNAI
1 expression was correlated with distal metastasis, incomplete tumor capsule formation, and histological differentiation in hepatocellular carcinoma (
HCC
). Moreover, we demonstrated that knockdown of
SNAI
1 via lentiviral vectors of
RNA
i against
SNAI
inhibited cell proliferation by inducing G1 arrest, which was accompanied by the downregulation of cyclin D1 but not that of cyclin A. In addition, knockdown of
SNAI
1 promoted apoptosis by decreasing the expression of Bcl‐2. In conclusion, our findings revealed that
SNAI
1 is involved in the development of hepatocellular carcinoma via regulating the growth and apoptosis of tumor cells.