Smooth Moves: Bar and Nightclub Tobacco Promotions That Target Young Adults

Sepe, Edward; Ling, Pamela M.; Glantz, Stanton A.

doi:10.2105/ajph.92.3.414

Cited by 146 publications

(134 citation statements)

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“…A well-documented strategy is to sponsor social events at bars and nightclubs where free cigarettes and promotional items are distributed. 6,7,9 Similar promotions take place at college social events sponsored by organizations such as fraternities and sororities. 10 Bars and nightclubs have assumed greater importance for tobacco marketing since the 1998 Master Settlement Agreement between the tobacco industry and 46 states' attorneys general, because the agreement limits the distribution of free cigarette samples to facilities that do not admit minors.…”

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confidence: 98%

“…7 Promotional events at bars, nightclubs, and college social events aim to link alcohol with tobacco use and to make tobacco products a visible part of young adults' social lives. 6,7 The events reinforce brand visibility, allow the industry to reach specific target groups, and generate names for future marketing efforts. 6,7,9 Promotions at social events have the potential to increase tobacco use by encouraging nonsmokers to try cigarettes, by encouraging experimental smokers to develop regular use, and by discouraging current smokers from quitting.…”

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confidence: 99%

“…6,7 The events reinforce brand visibility, allow the industry to reach specific target groups, and generate names for future marketing efforts. 6,7,9 Promotions at social events have the potential to increase tobacco use by encouraging nonsmokers to try cigarettes, by encouraging experimental smokers to develop regular use, and by discouraging current smokers from quitting. There is no information about the extent of young adults' exposure to these new tobacco promotions or about the impact of these promotions on young adults' tobacco use.…”

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confidence: 99%

“…Internal tobacco industry documents show that tobacco marketing targets young adults. [6][7][8][9] The industry envisions the uptake of smoking as a process that extends into young adulthood, during which time adolescents' experimental or occasional smoking becomes solidified into a regular smoking habit. 9 The tobacco industry has developed novel marketing strategies to promote this transition.…”

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confidence: 99%

“…10 Bars and nightclubs have assumed greater importance for tobacco marketing since the 1998 Master Settlement Agreement between the tobacco industry and 46 states' attorneys general, because the agreement limits the distribution of free cigarette samples to facilities that do not admit minors. 6,9,11 Bars and nightclubs also are smoker-friendly environments for the tobacco industry, because they are among the few places where smoking is not generally restricted by clean-air laws. 7 Promotional events at bars, nightclubs, and college social events aim to link alcohol with tobacco use and to make tobacco products a visible part of young adults' social lives.…”

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confidence: 99%

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US College Students’ Exposure to Tobacco Promotions: Prevalence and Association With Tobacco Use

2005

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Rigotti et al. | Peer Reviewed | Research and Practice | 1 RESEARCH AND PRACTICE  Objectives. We assessed young adults' exposure to the tobacco industry marketing strategy of sponsoring social events at bars, nightclubs, and college campuses.Methods. We analyzed data from the 2001 Harvard College Alcohol Study, a random sample of 10 904 students enrolled in 119 nationally representative 4-year colleges and universities.Results. During the 2000-2001 school year, 8.5% of respondents attended a bar, nightclub, or campus social event where free cigarettes were distributed. Events were reported at 118 of the 119 schools (99.2%). Attendance was associated with a higher student smoking prevalence after we adjusted for demographic factors, alcohol use, and recent bar/nightclub attendance. This association remained for students who did not smoke regularly before 19 years of age but not for students who smoked regularly by 19 years of age.Conclusions. Attendance at a tobacco industry-sponsored event at a bar, nightclub, or campus party was associated with a higher smoking prevalence among college students. Promotional events may encourage the initiation or the progression of tobacco use among college students who are not smoking regularly when they enter college.

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confidence: 98%

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confidence: 99%

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confidence: 99%

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confidence: 99%

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confidence: 99%

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US College Students’ Exposure to Tobacco Promotions: Prevalence and Association With Tobacco Use

2005

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Using Tobacco-Industry Marketing Research to Design More Effective Tobacco-Control Campaigns

Ling

Glantz

2002

JAMA

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118

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To improve tobacco-control efforts by applying tobacco-industry marketing research and strategies to clinical and public health smoking interventions, we analyzed previously secret tobacco-industry marketing documents. In contrast to public health, the tobacco industry divides markets and defines targets according to consumer attitudes, aspirations, activities, and lifestyles. Tobacco marketing targets smokers of all ages; young adults are particularly important. During the 1980s, cost affected increasing numbers of young and older smokers. During the 1990s, eroding social acceptability of smoking emerged as a major threat, largely from increasing awareness of the dangers of secondhand smoke among nonsmokers and smokers. Physicians and public health professionals should use tobacco-industry psychographic approaches to design more relevant tobacco-control interventions. Efforts to counter tobacco marketing campaigns should include people of all ages, particularly young adults, rather than concentrating on teens and young children. Many young smokers are cost sensitive. Tobacco-control messages emphasizing the dangers of secondhand smoke to smokers and nonsmokers undermine the social acceptability of smoking.

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References

2007

Public Health Advocacy and Tobacco Control: Making Smoking History

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Smooth Moves: Bar and Nightclub Tobacco Promotions That Target Young Adults

Cited by 146 publications

References 18 publications

US College Students’ Exposure to Tobacco Promotions: Prevalence and Association With Tobacco Use

US College Students’ Exposure to Tobacco Promotions: Prevalence and Association With Tobacco Use

Using Tobacco-Industry Marketing Research to Design More Effective Tobacco-Control Campaigns

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