Smoking Cues, Argument Strength, and Perceived Effectiveness of Antismoking PSAs

Lee, Sungkyoung; Cappella, Joseph N.; Lerman, Caryn; Strasser, Andrew A.

doi:10.1093/ntr/ntq255

Cited by 44 publications

(58 citation statements)

References 38 publications

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“…Urge in turn is associated with smoking relapse (Shadel & Cervone, 2006). The results from previous studies regarding smoking cue effects in antismoking ad processing, also consistently support that such cues, despite their contributions to messages' relevance and realism, can elicit smoking urges (Kang, Cappella, Strasser, et al, 2009;Lee, Cappella, Lerman, & Strasser, 2011). Specifically, smokers, after viewing no-smoking-cue ads, report decreased urges to smoke on a standard 10-item smoking urge measure, but their smoking urges increase after smoking-cue ads with weak antismoking arguments (Kang, Cappella, Strasser, et al, 2009).…”

Section: Smoking Cues and As Of Antismoking Advertisementsmentioning

confidence: 52%

“…The smokers also pay more attention to smoking-cue ads compared with no-smoking-cue ads, shown in increased heart rate for smoking-cue condition (Kang, Cappella, Strasser, et al, 2009). In addition, smokers' unfavorable thoughts (i.e., wanting to continue smoking), employed as a proxy for smoking urges, decreased as ads' AS increased in no-smoking-cue ads, but in smoking-cue ads, the unfavorable thoughts remained flat or increased only slightly (Lee et al, 2011).…”

Section: Smoking Cues and As Of Antismoking Advertisementsmentioning

confidence: 98%

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Effects of Smoking Cues and Argument Strength of Antismoking Advertisements on Former Smokers' Self-efficacy, Attitude, and Intention to Refrain From Smoking

Lee¹,

Cappella²,

Lerman³

et al. 2012

Nicotine & Tobacco Research

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Introduction: This study examines the impact of smoking cues employed in antismoking advertisements on former smokers. Previous findings indicate that visual smoking cues in antismoking advertisements with weak antismoking arguments can elicit smoking urges in smokers and undermine message effectiveness. This study extends these observations to former smokers asking whether smoking cues in antismoking advertisements influence former smokers' self-efficacy, attitudes, and intention to refrain from smoking, along with smoking urges and perceived message effectiveness.

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Section: Smoking Cues and As Of Antismoking Advertisementsmentioning

confidence: 52%

Section: Smoking Cues and As Of Antismoking Advertisementsmentioning

confidence: 98%

Effects of Smoking Cues and Argument Strength of Antismoking Advertisements on Former Smokers' Self-efficacy, Attitude, and Intention to Refrain From Smoking

Lee¹,

Cappella²,

Lerman³

et al. 2012

Nicotine & Tobacco Research

Self Cite

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“…This latter null effect may be the result of a restricted range of argument strength among messages selected. Because those selected tend toward the persuasive, the selection-retransmission combination is primed by the selection of stronger antismoking arguments, which would be effective in helping smokers quit (54,55). There is no comparable finding in the literature to our knowledge.…”

Section: Discussionmentioning

confidence: 89%

“…If valuable information about health is selected and shared but the information has low probability of affecting healthy behavioral intentions, the diffusion processes are ineffective at best and deleterious at worst. Argument strength is a crucial factor in the persuasive effectiveness of antismoking messages (51)(52)(53)(54)(55). Thus, its role in selection and retransmission decisions is explored here.…”

Section: Persuasivenessmentioning

confidence: 99%

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Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment

et al. 2013

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).This study examined how content characteristics of antitobacco messages affect smokers' selective exposure to and social sharing of those messages. Results from an experiment revealed that content features predicting smokers' selection of antismoking messages are different from those predicting whether those messages are shared. Antismoking messages smokers tend to select are characterized by strong arguments (odds ratio = 2.02, P = .02) and positive sentiments (odds ratio = 3.08, P = .03). Once selected, the messages more likely to be retransmitted by smokers were those with novel arguments (B = .83, P = .002) and positive sentiments (B = 1.65, P = .005). This research adds to the literature about the content characteristics driving the social diffusion of antitobacco messages and contributes to our understanding of the role of persuasive messages about smoking cessation in the emerging public communication environment. J Natl Cancer Inst Monogr 2013;47:182-187 Cigarette smoking remains the leading preventable cause of mortality in the United States and is a significant cancer risk factor. More than 90% of lung cancer is attributable to smoking tobacco, and tobacco use significantly increases the risk of developing all of the most commonly diagnosed forms of cancer (1). Thus, tobacco control efforts are critically important for cancer prevention. Tobacco control programs have historically relied heavily on traditional mass media to spread antitobacco messages (2-4). But Web 2.0 and the social media have resulted in rapid, profound changes in the media landscape (5-7). Implications for cancer prevention and tobacco control are just beginning to be understood.Rapid diffusion of new information technologies has created unprecedented opportunities for exposure to and sharing of antitobacco-related messages (ie, messages designed to prevent or curtail tobacco use). As of 2012, 81% of adults in the United States use the Internet, and 59% said they looked online for health-related topics (5). Of online adults, 67% reported using social networking sites such as Facebook or Twitter (8). According to a recent survey (9), 53% of US adults get news forwarded to them via e-mail or social networking sites; 36% share news with their social networks via those platforms. In sum, the production and dissemination of health information in general, and of antismoking information in particular, is no longer in the hands of a few experts or major corporations; individuals now actively seek out, generate, and share information across their social networks (7,10).For more than 2 decades, tobacco control researchers have examined how exposure to televised antitobacco advertising affects individuals' cigarette smoking attitudes and behaviors (2,(11)(12)(13)(14). Although television advertising remains a critical component of tobacco control campaigns, it is becoming increasingly important to measure and understand the impact of antitobacco-related information across digital media platforms and the interactions across these platforms...

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Incremental criterion validity of message perceptions and effects perceptions in the context of anti-smoking messages

et al. 2020

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Smoking Cues, Argument Strength, and Perceived Effectiveness of Antismoking PSAs

Abstract: The interaction between smoking cues and argument strength suggests that smoking cues in antismoking PSAs undermine a significant part of what makes PSAs effective-their arguments against smoking. In designing antismoking messages, the inclusion of smoking cues should be weighed carefully.

Cited by 44 publications

References 38 publications

Effects of Smoking Cues and Argument Strength of Antismoking Advertisements on Former Smokers' Self-efficacy, Attitude, and Intention to Refrain From Smoking

Effects of Smoking Cues and Argument Strength of Antismoking Advertisements on Former Smokers' Self-efficacy, Attitude, and Intention to Refrain From Smoking

Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment

Incremental criterion validity of message perceptions and effects perceptions in the context of anti-smoking messages

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