“…Evidence from France where, in 1976, tobacco advertising was banned in the media, in places of entertainment and other public places, on posters and bill-boards and other signs, also suggests there has been a reduction in consumption (Roemer, 1982). In Finland, where there has been a ban on all forms of tobacco advertising, the smoking rate in 14 year olds dropped from 19 per cent (1973) to 8 per cent (1979) (Robson et al, 1982).…”