Smokeless Tobacco Point of Sale Advertising, Placement and Promotion: Associations With Store and Neighborhood Characteristics

James, Shirley A.; Heller, John G.; Hartman, Chantel J; Schaff, Andrew C; Mushtaq, Nasir; Beebe, Laura A.

doi:10.3389/fpubh.2021.668642

Cited by 4 publications

(2 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Only one cigarette ad had a cross-promotion to IQOS (via a QR code). Similarly, a study assessing smokeless tobacco POS advertisement found that only 0.3% offered cross-promotions with cigarettes 35. On the other hand, cross-promotion has been observed in other tobacco companies’ advertisements for nicotine pouches,36 and in direct mailings 37…”

Section: Discussionmentioning

confidence: 98%

PMI’s IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups

et al. 2022

View full text Add to dashboard Cite

BackgroundIQOS, manufactured by Philip Morris International (PMI), is the highest selling heated tobacco product globally. IQOS went through several regulatory changes in Israel: from no oversight to minimal tobacco legislation, to progressive legislation that included a partial advertisement ban (exempting print media) and plain packaging. We examined how PMI’s advertising messages changed during these regulatory periods for both IQOS and cigarettes.MethodsContent analysis of PMI’s IQOS and cigarette ads was performed using a predefined framework. Ad characteristics included regulatory period, target population, setting, product presentation, age and use restrictions, retail accessibility, additional detail cues (eg, QR code) and promotions. Ad themes included product features, legislation-related elements, social norms and comparative claims. Comparisons between IQOS and cigarette ads, and across regulatory periods, were examined using χ2test or Fisher’s exact test.ResultsThe dataset included 125 IQOS ads and 71 cigarette ads. IQOS ads featured more age restrictions, retail accessibility and additional detail cues, compared with cigarette ads (93.6% vs 16.9%; 56.0% vs 0.0%; and 95.2% vs 33.8%, p<0.001 for all). Cigarette ads featured mostly price promotions (52.1% vs 10.1% of IQOS ads, p<0.001). The main ad themes were technology for IQOS (85.6%) and quality for cigarettes (50.7%). In later (vs earlier) restrictive regulatory periods, IQOS ads featured more direct comparisons to cigarettes, QR codes and indoor settings, and did not feature product packaging.ConclusionsIQOS advertisement content shifted as more restrictions went into effect, with several elements used to circumvent legislation. Findings from this study point to the necessity of a complete advertisement ban and ongoing marketing surveillance.

show abstract

Section: Discussionmentioning

confidence: 98%

PMI’s IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups

et al. 2022

View full text Add to dashboard Cite

show abstract

“…Our analysis also has implications for contractual arrangements implemented through retailers or wholesalers. Cigarettes and smokeless tobacco have been sold primarily through mainstream brick-and-mortar retail, especially convenience, drug and grocery stores, where tobacco companies provide slotting allowances to secure shelf space 39 80 81. Part of the promotional allowance expenditures is for branded shelving, complementing the small portion (0.8%) devoted to retail advertising.…”

Section: Discussionmentioning

confidence: 99%

Follow the money: a closer look at US tobacco industry marketing expenditures

et al. 2022

View full text Add to dashboard Cite

IntroductionWhile much of the concern with tobacco industry marketing has focused on direct media advertising, a less explored form of marketing strategy is to discount prices. Price discounting is important because it keeps the purchase price low and can undermine the impact of tax increases.MethodsWe examine annual US marketing expenditures from 1975 to 2019 by the largest cigarette and smokeless tobacco companies as reported to the Federal Trade Commission. We consider three categories: direct advertising, promotional allowances and price discounting. In addition to considering trends in these expenditures, we examine how price discounting expenditures relate to changes in product prices and excise taxes.ResultsUS direct advertising expenditures for cigarettes fell from 80% of total industry marketing expenditures in 1975 to less than 3% in 2019, while falling from 39% in 1985 to 6% in 2019 for smokeless tobacco. Price discounting expenditures for cigarettes became prominent after the Master Settlement Agreement and related tax increases in 2002. By 2019, 87% of cigarette marketing expenditures were for price discounts and 7% for promotional allowances. Smokeless marketing expenditures were similar: 72% for price promotions and 13% for promotional allowances. Price discounting increased with prices and taxes until reaching their currently high levels.ConclusionsBetween 1975 and 2019, direct advertising dramatically fell while price discounting and promotional expenditures increased. Local, state and federal policies are needed that apply non-tax mechanisms to increase tobacco prices and restrict industry contracts to offset industry marketing strategies. Further study is needed to better understand industry decisions about marketing expenditures.

show abstract

Inequalities in Tobacco Retailer Compliance Violations Across the State of Oklahoma, 2015–2019

et al. 2022

View full text Add to dashboard Cite

Objective To evaluate the relationship between compliance check violations, and characteristics of the tobacco retailer and neighborhood social vulnerability in Oklahoma. Design This cross-sectional study utilized the US Food and Drug Administration (FDA) Compliance Check Inspections of Tobacco Product Retailers database for 2015–2019. These data were combined with Neighborhood social vulnerability variables using the Centers for Disease Control and Prevention (CDC) Social Vulnerability Index. Setting The setting of this study is the state of Oklahoma, USA. Outcome measures The outcome variable for this analysis was whether a sale was made to the youth during the compliance check (e.g., violation; yes/no) regardless of the outcome of the violation, and number of violations per a retailer. Results We observed a strong association between having a violation and retailer store type, after controlling for socioeconomic vulnerability and percentage of mobile homes. The proportion of a tobacco retailer’s violations also varied by store type. Conclusions More targeted enforcements and retailer education by store type may be necessary to increase compliance.

show abstract

Smokeless Tobacco Point of Sale Advertising, Placement and Promotion: Associations With Store and Neighborhood Characteristics

Cited by 4 publications

References 28 publications

PMI’s IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups

PMI’s IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups

Follow the money: a closer look at US tobacco industry marketing expenditures

Inequalities in Tobacco Retailer Compliance Violations Across the State of Oklahoma, 2015–2019

Contact Info

Product

Resources

About