“…Surfactant lyotropic liquid crystals are composed of self -assembled aggregates that display the multifunctionality associated with mesophases and fi nd industrial applications in drug delivery, lubrications, detergency, viscosifi ers, and turbulence suppression (Rey, 2010 ). Given the practical importance of fl ow and rheology, this chapter focuses on rheological modeling of surfactant nematic solutions emphasizing the connection between orientational order, fl ow kinematics, and order kinematics, reviewing recent works on surfactant liquid crystal (Alves et al, 2009 ;Erni et al, 2009 ;Fernandes and Figueiredo Neto, 1994 ;Fernandes et al, 2006 ;Kuzma et al, 1989 ;Lee, 2008 ;Palangana et al, 1990 ;Richtering, 2001 ;Sampaio et al, 2005 ;Simoes et al, 2000Simoes et al, , 2005Sonin 1987 ).…”