SME stakeholder relationship descriptions in website CSR communications

Parker, Craig M.; Bellucci, Emilia; Zutshi, Ambika; Torlina, Luba; Fraunholz, Bardo

doi:10.1108/srj-09-2013-0114

Cited by 24 publications

(20 citation statements)

References 48 publications

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“…The descriptive statistics reveal that the SE score connected to nonfinancial reports and websites were 37%, 63%, and 32.34%, respectively, highlighting the substantial coincidence between the content presented in each. Furthermore, according to Parker, Bellucci, Zutshi, Torlina, and Fraunholz (), the SE score connected to websites reveals that firms still paid little attention to their stakeholders in CSR communication (Table ).…”

Section: Resultsmentioning

confidence: 99%

Communicating the stakeholder engagement process: A cross‐country analysis in the tourism sector

Iazzi

Pizzi

Iaia

et al. 2020

Corp Soc Responsibility Env

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Stakeholder engagement (SE) is considered a best practice in sustainability reporting, as it increases companies' social legitimacy and reputation. Companies have to properly communicate the SE activities, paying attention to the social, cultural, and political factors that affect the perception of stakeholders. This is particularly relevant in the tourism sector, which is a typical multistakeholder context. In the academic literature, few studies have investigated the role of the country‐specific determinants of corporate social responsibility, and none of them adopt a cross‐country approach. The objective of this paper is to analyze the disclosure of SE, observing the content of nonfinancial reports and company websites of all companies belonging to the Global Reporting Initiative database. Cross‐country analysis confirms that European and non‐European firms approach SE activities differently. The research offers a contribution to the development and improvement of company relations with stakeholders from a value cocreation perspective, identifying the areas of interest on which firms can work to advance the SE communication process.

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Section: Resultsmentioning

confidence: 99%

Communicating the stakeholder engagement process: A cross‐country analysis in the tourism sector

Iazzi

Pizzi

Iaia

et al. 2020

Corp Soc Responsibility Env

View full text Add to dashboard Cite

show abstract

“…The third most common theme among CSRS research was CSR communication (9.7%). These articles revealed that CSR communication among SMEs is low (Dincer & Dincer, 2010;Parker et al, 2015;O'Connor et al, 2017). The reasons for the low level of CSR communication were revealed as: fear of criticism, lack of proper management skills and resources (Dincer & Dincer, 2010).…”

Section: Csrs Research Themesmentioning

confidence: 99%

Corporate Social Responsibility (CSR) by small and medium enterprises (SMEs): a systematic review

Bikefe¹,

Zubairu

Araga

et al. 2020

SBIR

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This study aims to systematically review the key characteristics and issues in Corporate Social Responsibility among Small and Medium Enterprises (CSRS) research. The Systematic Assessment Quantitative Technique (SQAT) developed by Australian researchers, Catherine Pickering and Jason Antony Byrne, was used to identify and analyse 62 peer-reviewed CSRS articles from six high quality academic databases. Most of the studies took place in Europe and Asia while South America has been largely ignored. A significant number of CSRS research were empirical in nature, meaning that there is a need for more conceptual studies to aid the understanding of new CSRS norms and underlying factors. Additionally, CSRS articles focused mainly on identifying the various ways SMEs are implementing CSR. Finally, most CSRS articles adopted a single research method, with survey being the most dominant method. There is a need for future studies to combine a variety of methods so as to gain additional insight into CSRS related issues

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“…Few studies to date have researched CSR reporting on SME websites. For example, Parker et al (2015) studied the portrayal of stakeholder relationships in website CSR communications among a sample of 22 Australian media SMEs, some of which included CSR-type initiatives on their websites. Even where CSR communication does exist, they note a reluctance to highlight CSR as a way of developing market share or indeed as a ‘business issue’.…”

Section: Explicit and Implicit Csr Communicationmentioning

confidence: 99%

Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication

Morsing

Spence

2019

Human Relations

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Businesses that promote corporate social responsibility (CSR) through their supply chains by requiring their suppliers to report on and otherwise communicate their CSR are doing a great thing, aren’t they? In this article, we challenge this assumption by focusing on the impact on small and medium sized enterprise (SME) suppliers when their large customer firms pressurize them to make their implicit CSR communication more explicit. We expose a ‘dark side’ to assumed improvements in CSR reporting within a supply chain. We present a conceptual framework that draws on previous research on communication constitutes organization (CCO) theory, implicit and explicit CSR, and Foucault’s governmentality. We identify and discuss the implications of three resulting dilemmas faced by SMEs: authenticity commercialization, values control and identity disruption. The overarching contribution of our article is to extend theorizing on CSR communication and conceptual research on CSR in SME suppliers (small business social responsibility). From a practice and policy perspective, it is not ultimately clear that promoting CSR reporting among SMEs will necessarily improve socially responsible practice.

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SME stakeholder relationship descriptions in website CSR communications

Cited by 24 publications

References 48 publications

Communicating the stakeholder engagement process: A cross‐country analysis in the tourism sector

Communicating the stakeholder engagement process: A cross‐country analysis in the tourism sector

Corporate Social Responsibility (CSR) by small and medium enterprises (SMEs): a systematic review

Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication

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