SME Marketing Entrepreneurship in AI-Shaped Business Environments

Abstract

Artificial intelligence (AI) has been a subject of interest among scientists since the 1950s, when Turing made his speech on intelligent machines. However, getting into the discussion of the general public has been realized within the last years and the speed of developments in the domain shows that AI would be a keeping its substance in the future. In business, AI can foster different sectors such as agriculture, health, e-commerce, and manufacturing. Whatever the sector is, a company can benefit from AI at almost all functions. Small and medium-sized enterprises (SMEs) can also utilize AI technologies to grow their businesses as well as big firms. The aim of the proposed chapter is to cover the potential advantages and difficulties of AI utilization at SMEs. As SMEs build up the backbone of the many economies worldwide in terms of employment and contribution to country GDPs, they need to be promoted and supported to get share within the new economy shaped by AI. In specific for SMEs, the study will focus on innovations gained by AI in marketing and offer exemplary utilization areas.