Smartphones in Tourism and Hospitality Marketing: A Literature Review

Kim, Hyun Hee; Law, Rob

doi:10.1080/10548408.2014.943458

Cited by 90 publications

(74 citation statements)

References 98 publications

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“…'At Hotel Functions' are related to hotel service and represent opportunities to interact with customers, provide customized service, and to enhance customers' experience while they are on property. The low frequencies of 'At Hotel Functions' may be explained by operational or technical barriers at property level to support app features and functions during the stay in real time (Kim & Law, 2015). Many hotel IT information structure and technologies are built on legacy systems that may prove problematic to interface with new software applications, for instance, geolocation tracking.…”

Section: Importance Ratings: Supplied Functions and Features Versus Cmentioning

confidence: 98%

“…Notwithstanding, there are barriers to the use of mobile technology, which are reported as high entry costs, usage costs, security issues, poor technology capability and a lack of relevant services (Eriksson, 2014;Lu et al, 2015). Kim and Law (2015) provide a review of smartphones in tourism and hospitality marketing, emphasising, amongst other aspects, "the evolution of the smartphone consumers' value perceptions in the mobile marketing context" (p.707).…”

Section: Mobile Technology E Smartphones and Tabletsmentioning

confidence: 98%

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An Importance Performance Analysis of smartphone applications for hotel chains

Chen

Murphy

Knecht

2016

Journal of Hospitality and Tourism Management

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a b s t r a c tThe proliferation of smartphone ownership and mobile travel bookings has persuaded hoteliers to develop mobile strategies and develop applications (apps). To investigate the customer perception of these apps, a two-stage methodology was applied that identifies the available features and functions on 20 hotel chain apps. Next, the importance and performance of these 51 identified features and functions are then rated and analysed using the Importance Performance Analysis (IPA) framework. Most of the features and functions under "Reservation Information" and "Hotel Information" are commonly available, and are rated high in importance and performance, which is located in Quadrant two, "Keep up the good work". "At Hotel Functions" are not commonly available, but rated important by customers, thus placed in Quadrant one, "Concentrate here". Thus, IPA highlights specific, exclusive opportunities for hotels to engage via apps with customers during their stay.

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Section: Importance Ratings: Supplied Functions and Features Versus Cmentioning

confidence: 98%

Section: Mobile Technology E Smartphones and Tabletsmentioning

confidence: 98%

An Importance Performance Analysis of smartphone applications for hotel chains

Chen

Murphy

Knecht

2016

Journal of Hospitality and Tourism Management

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“…All celebrity endorsement-related publications in general marketing and hospitality and tourism journals were searched for and gathered from five online databases, namely, ABI/ INFORM Collection, Science Direct, EBSCOHost, Emerald Full Text and Sage Journals. These databases are the major academic and most comprehensive online databases for business, hospitality and tourism research (Law et al, 2010(Law et al, , 2014Leung et al, 2013;Kim and Law, 2015). Moreover, Google Scholar was used to check for potentially missed articles.…”

Section: Introductionmentioning

confidence: 99%

Star power: the evolution of celebrity endorsement research

Yang

2018

IJCHM

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Purpose-The aim of this paper is to summarize the celebrity endorsement literature to identify trends and challenges related to key research areas. Based on a critical review of existing literature, this paper presents several recommendations regarding potential future directions of celebrity endorsement research in hospitality and tourism. Design/methodology/approach-The paper presents a critical review of literature from both the general marketing and hospitality and tourism fields. Findings-Over the past decade, significant progress has been made in hospitality and tourism celebrity endorsement research, with several new constructs being revealed and tested. However, the extant findings are rather mixed and inconclusive because industry features have not been systematically examined and study contexts and samples have varied widely. To advance the hospitality and tourism celebrity endorsement research, an extended meaning transfer model with six propositions is proposed. Several areas for future research are also discussed. Practical implications-This paper offers up-to-date findings on celebrity endorsement to practitioners, and the proposed extended meaning transfer model can provide marketers useful guidelines on selecting appropriate endorsers for their products/brands. Originality/value-In previous studies, scholars mainly used one or more of the three types of celebrity endorser selection models and only examined specific antecedents of effective endorsement. To date, researchers have not yet conceptualized a modified model that captures the unique features of the hospitality and tourism industry and reconciles the mixed findings in the extant literature. This paper proposes an extended meaning transfer model to explain the endorser selection process, provides a good foundational understanding of the extant celebrity endorsement research and makes several recommendations regarding future research directions for hospitality and tourism scholars with implications for practitioners.

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“…to on-line sources is well researched and documented within the context of journey planning and travellers' information-seeking behaviours (Kambele et al 2015;Cain 2007;Fodness and Murray 1997;Beldona 2005;Kim and Law 2015;Bonn et al 1998;Weber and Roehl 1999;Lyons 1999;. The marriage of travel planning and the Internet has been extensive (Beldona 2005;Kim and Law 2015). Increased availability of Information and Communication Technologies (ICTs), such as smartphones and other mobile devices with Internet connectivity, has significantly impacted upon the available options for seeking information before and while making a journey by public transport.…”

Section: Introductionmentioning

confidence: 99%

Understanding factors influencing public transport passengers’ pre-travel information-seeking behaviour

et al. 2019

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This paper investigates factors influencing public transport passengers' pre-travel information-seeking behaviours in a British urban environment. Public transport traveller surveys were conducted to better understand the journey stages at which information was sought and the information sources used. A multivariate explanatory model of pre-travel information-seeking behaviour was developed using binomial logistic regression. Explanatory factors considered include socio-demographics, trip context, frequency of public transport use, information sources used, and smartphone ownership and use. Findings suggest that travel behaviour (5 + trips weekly, and < 1 trip weekly), socio-demographics (unemployment/unknown employment), trip context (journey planning stages, mode of transport), and preferred information sources (Internet site, word-of-mouth, visits to travel shop/centre/library) were significant predictors of pre-travel information-seeking behaviours among surveyed travellers. While the final model found that bus users are significantly associated with the use of Internet sites as a source of pre-travel information, rail users rely significantly on a multiplicity of sources comprising Internet sites, word-of-mouth, and visits to a travel shop/centre/library. The final model suggests that metro (light rail) users tend not to seek pre-travel information. The odds of seeking pre-travel public transport information are 2.512 times greater for respondents who reported < 1 trip per week as opposed to those who reported 5 + trips per week. These findings are relevant for passenger information strategies deployed by operators and authorities and can be used to caution against a "one size fits all" strategy for travel information service provision. Implications and suggestions for future research are discussed.

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Smartphones in Tourism and Hospitality Marketing: A Literature Review

Cited by 90 publications

References 98 publications

An Importance Performance Analysis of smartphone applications for hotel chains

An Importance Performance Analysis of smartphone applications for hotel chains

Star power: the evolution of celebrity endorsement research

Understanding factors influencing public transport passengers’ pre-travel information-seeking behaviour

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