2017
DOI: 10.1109/tvcg.2016.2598432
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SmartAdP: Visual Analytics of Large-scale Taxi Trajectories for Selecting Billboard Locations

Abstract: The problem of formulating solutions immediately and comparing them rapidly for billboard placements has plagued advertising planners for a long time, owing to the lack of efficient tools for in-depth analyses to make informed decisions. In this study, we attempt to employ visual analytics that combines the state-of-the-art mining and visualization techniques to tackle this problem using large-scale GPS trajectory data. In particular, we present SmartAdP, an interactive visual analytics system that deals with … Show more

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Cited by 158 publications
(86 citation statements)
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“…However, their approach is limited to daily check‐in distributions for certain POIs. While most of these works focus on techniques and systems, Liu presents a designs‐study using movement data for better advertisement planning [LWL∗17].…”
Section: Related Workmentioning
confidence: 99%
“…However, their approach is limited to daily check‐in distributions for certain POIs. While most of these works focus on techniques and systems, Liu presents a designs‐study using movement data for better advertisement planning [LWL∗17].…”
Section: Related Workmentioning
confidence: 99%
“…[15] future movements under various conditions but also for spatial planning applications. For example, the system SmartAdP [50] finds suitable locations for billboard placement using taxi trajectories. SmartAdP allows the user to select subsets of trajectories and areas of interest depending on the target audience and applies special algorithms for selecting optimal locations based on the traffic volumes and velocities.…”
Section: Modeling and Planningmentioning
confidence: 99%
“…In addition, a simple map visualization (See Sect. 5.1) is used for analysis interpretation, inspired by some visual techniques designed for time-series data (Xie et al 2014;Xu et al 2017) and taxi trajectories (Liu et al 2017;Weng et al 2018). …”
Section: Unsupervised Modelmentioning
confidence: 99%