“…A relative new set of technologies which are already implemented by some logistics providers are wireless communications systems like wireless wide area networks (WWAN), wireless local area networks (WLAN), and wireless sensor networks (WSN) systems (Guo and Zhang, 2002; Qingshan et al 2004; Wang et al , 2006; Ruiz‐Garcia et al , 2007). Different wireless communication technologies can be considered, for instance ZigBee or Bluetooth and Radio frequency identification technology (RFID) (Mackensen et al , 2004; Mackensen and Kuntz, 2005, Ruiz‐Garcia et al , 2007; Ruiz‐Garcia et al , 2008). During recent years applications on the basis of Radio frequency identification systems (RFIDs) in food supply chains have emerged due to their capability to identify, categorize, and manage the product and information flow throughout the supply chain (Kärkkäinen, 2003; Behrendt, 2004; Michael and McCathie, 2005; Dittmann, 2006; Jedermann, 2006).…”