Smart Tourism Applications and Information Quality Affect to Tourist’s Experience

Abstract

This study investigates the relationship between smart tourism applications, information quality to influence tourists' perception and experience when they use mobile devices to travel in Dalat on the occasion of 2022 Flower Festival. Based on studies on smart tourism applications (STA), this study develops a model to examine visitor experience through their perception. Based on an online survey of tourists visiting Dalat on the occasion of the 2022 Flower Festival, this study examines the factors that influence tourists' experiences on this occasion. The results show that (1) Smart tourism applications, the quality of information affects three attributes of perception, namely Attitude, control ability, beliefs and subjective nbormss of tourists; (2) The ability to control, beliefs and subjective norms strongly influence the visitor's experience. Theoretical implications and pratical implications are discussed based on the research findings, then future research are suggested.