Smart Technologies in Tourist Destination Marketing: A Literature Review

Abstract

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Bibliometrics of Destination Marketing Research: Cocitation and bibliographic coupling analyses

“…Destination marketing faces a number of challenges, including competition, changing visitor preferences, changing visitor preferences, budget constraints (Almeyda-Ibáñez & George, 2017; Varghese & Paul, 2014). There are several factors that will shape the future of destination marketing, including: the rise of digital technology (Junqueiro et al, 2022); the growth of sustainable tourism (Varghese & Paul, 2014); the need for collaboration (Pike, 2015).…”