2015
DOI: 10.1186/s13584-015-0011-1
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Smart marketing may improve public understanding of the anesthesia profession

Abstract: BackgroundA 2005 survey led by the Israeli Society of Anesthesiologists (ISA) found that large parts of the Israeli public are not familiar with the profession of anesthesia. The ISA has subsequently been conducting a public campaign for several years with the aim to enhance community knowledge regarding the anesthesiologists’ training and their critical role in the perioperative period.ObjectiveThe present study sought to evaluate the value of a campaign aiming to enhance public understanding of the importanc… Show more

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Cited by 8 publications
(8 citation statements)
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References 14 publications
(22 reference statements)
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“…It shows the inspiring role the anesthesia leadership took upon itself while keeping its members protected and safe, and despite the calamity and uncertainty found prospects for upgrading the profession. This encouraging message raises an opportunity to establish a more proper acknowledgement of the anesthesia profession and its importance, which used to suffer poor reputation and to lack public understanding of the various roles anesthesiologists are able to take in different setups [22].…”
Section: Resultsmentioning
confidence: 99%
“…It shows the inspiring role the anesthesia leadership took upon itself while keeping its members protected and safe, and despite the calamity and uncertainty found prospects for upgrading the profession. This encouraging message raises an opportunity to establish a more proper acknowledgement of the anesthesia profession and its importance, which used to suffer poor reputation and to lack public understanding of the various roles anesthesiologists are able to take in different setups [22].…”
Section: Resultsmentioning
confidence: 99%
“…Unlike in developed countries, our part of world has always been in a low appraisal among the general population though anesthesia is a highly skilled profession. So, this can put on the fear and anxiety to patients undergoing surgery 4 .…”
Section: Introductionmentioning
confidence: 99%
“…(11) İsrail'de farklı yıllarda yapılmış anket çalışmalarını karşılaştırmışlar ve halka yönelik bilgilendirme kampanyalarının yıllar içinde anesteziyolojinin anlaşılmasındaki etkinliğini ortaya koymuşlardır.…”
Section: Discussionunclassified