Smart Digital Marketing of Financial Services to Millennial Generation using emerging technological tools and buyer persona

Akre, Vishwesh; Rajan, Amala; Ahamed, Jinesh; Amri, Aisha Al; Daisi, Shamma Al

doi:10.1109/itt48889.2019.9075106

Cited by 12 publications

(8 citation statements)

References 5 publications

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“…Since the literature has provided evidence that millennials look for innovative financial products beyond traditional banking products (Kim et al ., 2018; Weber and Elm, 2018), it allows these firms to design new products accordingly. The current study provides valuable information about millennials' financial behavior, which can help the service providers create a buyer persona of millennial single parents and provide them with customized solutions using digital media, as suggested by (Akre et al ., 2019). The financial products for single parents should have flexible avenues for savings and ease of borrowing.…”

Section: Discussionmentioning

confidence: 99%

Cognitive abilities and financial resilience: evidence from an emerging market

Mundi

Vashisht

2023

IJBM

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PurposeThe current study is to examine the association between cognitive abilities and financial resilience among millennial single parents. This study examines the role of cognitive abilities on financial resilience after controlling for key demographic variables – gender, age, university degree, employment status and staying with parents.Design/methodology/approachUsing the ordered logit regression approach, the authors analyzed results for 395 single parents (237 single mothers and 159 single fathers) aged 31 to 40 in India. Financial resilience is measured using economic resources, financial resources, financial knowledge and behavior, and social capital. The authors further provide several robustness tests to validate their findings. The results are controlled for state-fixed effects.FindingsThe authors find a significant impact of single parents' cognitive abilities on their financial resilience. This study also found that gender, age, university degree, employment status and staying with parents influence single parents' financial resilience. Single mothers are found to have higher levels of both cognitive abilities and financial resilience scores than single fathers.Practical implicationsFinancial institutions, marketers and financial advisors can find innovative ways to increase the financial resilience of single parents by improving their cognitive ability. Also, policymakers should focus on interventions to increase single parents' education level to increase their financial resilience and provide policy support to those without any parental support system.Originality/valueThis study extends the literature on financial resilience in two directions – by establishing a relationship between cognitive abilities and financial resilience and studying the financial resilience of a vulnerable societal section-millennial single parents. The study also extends the literature on single parents' financial vulnerability by establishing a relationship between key demographic variables and their financial resilience.

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Section: Discussionmentioning

confidence: 99%

Cognitive abilities and financial resilience: evidence from an emerging market

Mundi

Vashisht

2023

IJBM

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“…Due to the current situation faced by Peru as a result of the COVID-19 pandemic, the most affected businesses were those that invested the least in technology, so the MSEs business was decreasing. From this situation Store & Service is born, a digital platform that allows to increase, promote and provide the technological support needed by businesses in the MSEs segment, based on geomarketing, which according to reference [10], will allow to enhance supply and demand. For the reasons mentioned above, it was necessary to have tools that help the performance of their workers and the management of MSEs through digital channels as these technologies have grown much more in recent years [26].…”

Section: Inception Of the Projectmentioning

confidence: 99%

“…Many of the productive sectors where MSEs were located have been affected by the COVID-19 situation, which has led to the need to reorient these businesses in search of technological alternatives that allow easy adoption, strengthen this sector and, above all, allow them to reach more people [8]. In view of this problem, the use of geomarketing is proposed, which is a group of techniques that aim to analyze the socio-economic reality seen geographically, through cartographic instruments [9], [10]. Through the implementation of geomarketing in the research, the aim is to improve or expand the range of supply and demand in a given geographic area for micro and small businesses in Peru, including a digital platform as an independent variable.…”

Section: Introductionmentioning

confidence: 99%

Digital platform based on geomarketing as an improvement in micro and small enterprises

Crisóstomo-Berrocal¹,

Sierra-Liñan

Cabanillas-Carbonell

2022

IJEECS

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After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on geomarketing as a growth and support strategy for MSEs, with the objective of improving their labor and capital productivity, through the incorporation of the technological factor, which will have a great impact on them, helping them to continue operating and not having to close their businesses. The platform was developed under the agile Scrum methodology because it is adaptable to the constant changes in the mobile application development process, having as indicators labor productivity and capital productivity. Finally, the results revealed that labor productivity increased by 30.86 percent, meaning that, for every hour worked per person, more sales were made. As for capital productivity, it decreased by 1.47 percent, meaning that investment decreased for each value added of each product sold.

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“…Researchers have explored object detection in videos by approaching it as the recognition of objects within each individual frame, essentially treating each frame as a standalone image [7]. Video surveillance mainly consists of object detection and tracking such as automotive driving, and intelligent robotic technology [8]. In the realm of video surveillance, there is a focus on dynamic environments to track cars and various real-world objects [9].…”

Section: Introductionmentioning

confidence: 99%

Abandoned Object Detection and Classification Using Deep Embedded Vision

Qasim,

Abbas,

Ali

et al. 2024

IEEE Access

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One indispensable element within security systems deployed at public venues such as airports, bus stops, train stations, and marketplaces is video surveillance. The evolution of more robust and efficient automated technological solutions for video surveillance is imperative. In light of the escalating global threat of terrorist attacks in recent years, any unattended object in public areas is treated as potentially suspicious. Ensuring the protection of individuals in these public spaces necessitates the implementation of safety measures. The intricacies of surveillance recordings introduce challenges when it comes to identifying abandoned or removed objects, owing to factors like occlusion, abrupt lighting changes, and other variables. This paper proposes a novel two-stage method for identifying and locating stationary objects in public settings. The first stage uses a sequential model to capture temporal features and detect potential abandoned objects within the monitored area. When the sequential model detects such an object, it triggers a subsequent phase. The second stage uses YOLOv8l model to precisely locate the detected objects. YOLOv8l is renowned for its ability to accurately pinpoint object locations within the surveillance scene. The proposed method achieves remarkable accuracy rates of 99.20% and 99.70% on combined PETS 2006 and ABODA datasets, respectively, effectively localizing the target object. This achievement not only underscores the model's precision in accurately pinpointing the object's position within the given context but also establishes its superiority over other existing models. By integrating these two stages, our method provides an effective solution for enhancing the detection of abandoned objects in public spaces, contributing to improved security and safety measures.

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Smart Digital Marketing of Financial Services to Millennial Generation using emerging technological tools and buyer persona

Cited by 12 publications

References 5 publications

Cognitive abilities and financial resilience: evidence from an emerging market

Cognitive abilities and financial resilience: evidence from an emerging market

Digital platform based on geomarketing as an improvement in micro and small enterprises

Abandoned Object Detection and Classification Using Deep Embedded Vision

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