“…Agrifood export production in developing countries and global food value chains (GVC) are expanding rapidly. Agricultural Economics has published a large body of literature on GVC and the implications for rural development in low‐ and middle‐income countries (eg, Benali, Bruemmer, & Afari‐Sefa, ; Diaz‐Bonilla & Reca, ; Harou, Walker, & Barrett, ; Maertens, ; Minten, Randrianarison, & Swinnen, ; Reardon & Barrett, ; Schipmann & Qaim, ; Swinnen & Maertens, ). In general, the expansion of GVC, especially for high‐value products, such as horticulture produce, is seen as a propoor development strategy (Govereh & Jayne, ; Maertens & Swinnen, ; Van den Broeck, Swinnen, & Maertens, ).…”