“…Elsewhere in anthropology, media studies, and sociology, a diverse range of "digital ethnographies" have already provided much needed insight into how ubiquitous and pervasive computing, in its many forms, is having an impact on social life, spatial practices, and notions of being in everyday life (Hine, 2000(Hine, , 2015Horst & Miller, 2012;Ito, Matsuda, & Okabe, 2005;Lupton, 2014). Despite a notable few seeking to examine specific everyday digital mapping practices (see Brown & Laurier, 2012;Laurier, Brown, & McGregor, 2016;Wilmott, 2016), questions still remain as to why geographers have so far broadly neglected ethnographic approaches to studying "the digital" considering the significant interest in ethnographic and ethnomethodological approaches taken elsewhere (see, for example, Anderson, 2012;Cloke et al, 2004;Laurier, 2009Laurier, , 2010Novoa, 2015;Spinney, 2006;Paterson, 2009;Vannini, 2012Vannini, , 2015Wiley, 2002) and its general interest in digital technologies such as the internet (see Kinsley, 2013). As a discipline yet to widely adopt this approach to the digital age, but nonetheless inching towards its own digital turn, 1 it is timely to question what a digital ethnography in geography might be.…”