Small business owner’s perception of the value and impacts of sport tourism on a destination

Hritz, Nancy; Cecil, Amanda K.

doi:10.1080/15470148.2019.1635547

Cited by 14 publications

(7 citation statements)

References 27 publications

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“…Because it is not customary to assess the success of tourism on a place, not all stakeholders of a sport tourism destination profit from these events. Tourism must be planned, and the input of all stakeholders in a location, including citizens, government officials, and company owners, must be considered (Hritz & Cecil, 2019). Table 5 presents the level of competitiveness of resorts in terms of infrastructure.…”

Section: International Journal Of Research Studies In Management 109mentioning

confidence: 99%

Destination competitiveness and marketing strategies among resorts business in Occidental Mindoro

Mendaña¹,

Apritado²

2021

IJRSM

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The study aimed to analyze the destination competitiveness and marketing strategies among resorts business in Occidental Mindoro. Specifically, determine the level of the competitiveness of resorts in terms of its physiography and climate, mix of activities, special events, infrastructure, awareness and image, and cost / value; determine the marketing strategies employed by the resorts in Occidental Mindoro in terms of: product, price, place and promotion; test the significant difference when grouped according to the profile variables; and to propose an action plan to enhance marketing strategies of the resorts in Occidental Mindoro. This study used descriptive methods of research; data were gathered from 385 using the availability sampling. The adapted questionnaire was distributed through online survey via Google form. The Shapiro-Wilk Test and Mann-Whitney U test were used to determine the significant differences. The study concluded that all key factors of resorts are competitive, and the most rated is the physiography and climate, followed by awareness and image, cost/value, mix of activities, special events and infrastructure respectively. Marketing strategies place is most agreed next is product, then price and the last is promotion. When classified by profile, there was a substantial difference in degree of competitiveness. It was discovered that those aged 22 and under have a higher assessment of infrastructure. Meanwhile, while comparing responses to marketing strategies used by different age groups, it was discovered that those aged 22 and under used product marketing strategies. Action plan was proposed and recommendations are also given in the study.

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Section: International Journal Of Research Studies In Management 109mentioning

confidence: 99%

Destination competitiveness and marketing strategies among resorts business in Occidental Mindoro

Mendaña¹,

Apritado²

2021

IJRSM

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“…The thematic fields of sports tourism and CBT are researched thoroughly throughout the scientific discourse but have only been considered separately so far. Scholars have addressed existing research gaps when exploring the social impacts of sports tourism on host communities [24][25][26][27], linking the model of Corporate Social Responsibility (CSR) in sports with community value [28], comparing the roles of multiple stakeholder groups [29], or analyzing sustainable management practices [30]. Thus, "future research needs to integrate aspects of culture, sport and tourism that shape events and their potential to optimize social utility, including synergizing economic and social goals in the context of regional community and sport tourism development" [31] (p. 24).…”

Section: Introduction and Problem Definitionmentioning

confidence: 99%

“…Tourism planners and developers [29,63 Sports tourism impacts are undoubtedly viewed differently by various stakeholders [29], but special attention should be given to the residents as "one of the main interest groups linked to the development of tourism in a given locality" [129] (p. 153). Indeed, residents are vital because locals are exposed to tourism's long-term effects.…”

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confidence: 99%

The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field

2020

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The increase in individual sports activities is stimulating the rise of sport-related forms of vacationing. This is further intensified by tourists seeking authentic experiences in host–guest relations, physical health and well-being, and the consumption of local products and services. Communities, especially those in developing countries, do not yet fully recognize the potential of local sports as a resource and competitive advantage in their destination development. In the same way, tourism research is lacking analyses regarding the role of the community and its specific sports identity. Given this, the present paper aims to systematically review the promising interface between community development and sports tourism. The research questions are based on the potential of identity-based sports and necessary local engagement. These efforts are pursued through a Systematic Literature Review (SLR) with 49 articles. The results reveal the thematic clusters, research features, and prevalent challenges and benefits that the community has to deal with. The discussion proposes the utilization of local sports identity in systematic product development and highlights increasing local engagement. In conclusion, we call for future research on non-event-related sports tourism, in-depth case studies, and multi-disciplinary concepts to foster local sustainability.

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“…Sport tourism is believed to be one of the tourism sectors with the highest growth in the world which provides many economic opportunities to host destinations (Hritz & Cecil, 2019;Jago, Chalip, Brown, Mules, & Ali, 2003;Mester, Badulescu, Bac, & Bac, 2008). In recent years, sport events have been proven to promote sport tourism and contribute to strategic branding practices in order to derive sustainable benefits.…”

Section: Introductionmentioning

confidence: 99%

Brand messages that influence the sport tourism experience: the case of South Africa

Hemmonsbey

Tichaawa

2020

Journal of Sport & Tourism

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This paper builds on the premise of the destination branding theory regarding the influence of destination brand associations on the sport tourism experience. The paper presents an empirical analysis of perceived brand messages of South Africa from the perspectives of multiple stakeholders and major event attendees. Data collected from 403 respondents and in-depth interviews conducted with 24 key industry stakeholders of sport events and destination branding organizations, revealed that South Africa is a competitive destination for sport event hosting as the destination annually attracts a significant number of international sport tourists. Destination brand images that were auspiciously perceived are the destinations' favourable climate, the currency exchange rate, and the natural landscape/setting. Other destination branding features such as improving safety aspects and more visible on-site branding are contingent on investment and leveraging strategies from both public and private entities. The paper theoretically contributes to the destination branding theory by focusing on the application of strategic constructs of co-branding in a unique, sport tourism environment. Accordingly, it advocates stakeholders to adopt useful approaches to augment long-term brand positioning strategies.

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Small business owner’s perception of the value and impacts of sport tourism on a destination

Cited by 14 publications

References 27 publications

Destination competitiveness and marketing strategies among resorts business in Occidental Mindoro

Destination competitiveness and marketing strategies among resorts business in Occidental Mindoro

The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field

Brand messages that influence the sport tourism experience: the case of South Africa

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