Small business marketing strategies for physical therapy practice owners

Analysis and categorization of studies of digital marketing in small and medium enterprises

“…This concept was first introduced when Arcos, Gutiérrez and Hernanz (2014) analyzed the impact of electronic word of mouth on brand awareness, and recent studies indicate that the SMEs that foster brand awareness through social media are more likely to survive in the long term than those who do not (Daugherty, 2018;Setiaboedi et al, 2018).…”

Progress and trends in healthcare marketing strategy (2018–2022): A descriptive and bibliometric analysis of the Web of Science (WOS) dataset

“…et al (2020) Marketing success factors and how they evolve during different business phases in the context of Clemenceau Medical Center (CMC), a private healthcare company based out of Lebanon Arzubiaga et al (2022) Branding strategies of medical services in the form of a comprehensive process model by considering the opinions of experts and managers of the Iranian health system Khosravizadeh et al (2021) Catalysing factors behind marketing innovation and competitive advantage created by Willis-Knighton Health System (Los Angeles, USA) Elrod and Fortenberry (2018b) Brokerage analysis in commercial healthcare facilitation in London and Delhi to comprehend the strategies and strains for commercial mediation of access to health care Hunter (2020) Multilevel trust in international marketing strategy for healthcare services delivery Fregidou-Malama and Hyder (2021) Review literature on personalized medicine and pharmaceutical markets to understand how complex negotiations about the value of a pharmaceutical can comprise a market in myriad ways while also shaping the concerned patient populations Wadmann and Hauge (2021) Review the impact of pharmaceutical price regulation on access to essential medicines, drug innovation and launching Mensa Sorato et al (2020)How do cultural dissonance, under-representation, stereotyping and stereotype threat interact to control the content and the effects of health promotion strategies targeted at newly emerging markets? to investigate the relation between digital marketing strategies and international patients' satisfaction in the context of the Jordanian Health Service IndustryAl-Weshah et al (2021) Recognize and prioritize impediments to the implementation of medical equipment (ME) marketing strategies using the analytic hierarchy process (AHP)Gazerani et al (2019) The role of IoT and ML in designing an effective e-marketing strategyMondal et al (2022) Evolving hospital market in China post-the national health care reform in 2009Jiang and Pan (2020) Review the conceptualized marketing activity in the community pharmacy sector and demarcate the evidence for the effect of marketing activityMirzaei et al (2018) Theoretical framework for a two-sided market structure to model the competition between a preferred provider organization (PPO) and a health maintenance organization (HMO)Lee and Lee (2020) Multiple case-based analysis to research the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial five years of business operationDaugherty (2021) …”