Abstract:Aim/Purpose: Professional companies selling persuasive-communication services via the World Wide Web need to be exemplars of effective informing practices. Their credibility is at risk if their websites do not excel in marketing message and use of medium. Their unique brands need to be expressed through website technology and content, or they cannot compete successfully.
Background: Compares marketing communication consultants’ websites with expert criteria.
Methodology: Content analysis of 40 advertising ag… Show more
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