Small and Medium Enterprises using Software as a Service: Exploring the different roles of intermediaries

Venkatachalam, Nagarajan; Fielt, Erwin; Rosemann, Michael; Mathews, Shane

doi:10.3127/ajis.v18i3.1101

Cited by 5 publications

(4 citation statements)

References 34 publications

(44 reference statements)

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“…"Software-as-a-service" concept of technology companies "Software-as-a-service" can be defined as a software licensing and delivery model where an application or service is deployed from a centralized data center over a network, providing access and usage, often on a recurring fee basis (Venkatachalam et al, 2014).…”

Section: 5mentioning

confidence: 99%

The Role of Educational Content Marketing – Case Study Analysis of Ict Companies

Gregurec,

Mandić,

Bakić

2024

Ekonomska misao i praksa

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This paper explores the role of educational content marketing, within a digital marketing strategy, applied by software and application development companies for their business-to-business communication. Qualitative research for collecting primary data was conducted through in-depth interviews on a non-probability sample of experts. Considering the complexity of the products and business models of the companies from the sample, the purpose of the research was to determine how those companies establish a business relationship, how they use educational content marketing and what is its role in communication with other companies. The results indicate that the role of educational content marketing, for the companies in the sample, is crucial in expanding the market, creating new business opportunities, as well as in the sales process, especially in operations of high financial value.

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Section: 5mentioning

confidence: 99%

The Role of Educational Content Marketing – Case Study Analysis of Ict Companies

Gregurec,

Mandić,

Bakić

2024

Ekonomska misao i praksa

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“…External support involves parties such as the government, technology providers, and universities supporting innovation activities. According to Venkatachalam et al (2014), the scope of provider support can go beyond adoption and implementation challenges, including technology orientation, operation alignment, and strategic alignment. The SMEs can also collaborate with customers to better address their needs (Westerlund 2020;Coreynen et al 2017).…”

Section: Enablers To Technological Transformationmentioning

confidence: 99%

“…Brown and Lockett 2004;Groot et al 2019;Alexander et al 2003), especially when the technology is complex or the company does not possess the required technical capabilities, with providers also supporting in BMI process (e.g. Venkatachalam et al 2014;Brown and Lockett 2004). In this regard, the analysis of the papers suggests an overlap of BMI and technology assimilation, but the papers do not present details on this overlapping or on how to integrate these processes.…”

Section: Process Of Technological Transformationmentioning

confidence: 99%

Systematic literature review on technological transformation in SMEs: a transformation encompassing technology assimilation and business model innovation

Mattos

Pellegrini²,

Hagelaar³

et al. 2023

Manag Rev Q

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Small and medium-sized enterprises (SMEs) are pushed to introduce new technologies due to different requirements and changes in the business setting. The SMEs' transformation to exploit new technologies is challenging given their lack of resources and the complexity of technological transformation, which encompasses technology assimilation and business model innovation (BMI). Although studies recognize the complementarity of technology assimilation and BMI for benefiting from technology, the literature is fragmented, and the technological transformation phenomenon remains abstract, especially in the SMEs' context. To improve understanding of technological transformation in SMEs, a systematic literature review was performed on 165 peer-reviewed papers published from 1999 to 2022, building upon BMI and technology assimilation constructs. The descriptive analysis outlines the field's evolution in terms of research and technological trends. The content analysis shows that: most papers focus on factors; the literature falls short of providing theoretical conceptualization and guidelines for the technological transformation process; only a few studies are dedicated to assessing the outcomes of technological transformation in SMEs; and the papers suggest that SMEs present a low transformation level. Finally, we inductively built a framework for technological transformation and suggest five research avenues.

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“…Moreover, to benefit from SaaS, the sourcing has to be performed in an effective and efficient manner. This requires a close cooperation between the IT function and the purchasing function (Venkatachalam et al 2012). This means a thorough understanding of SaaS by the purchasing function, in particular the sourcing requirements for the specification.…”

Section: Introductionmentioning

confidence: 99%

Sourcing Requirements and Designs for Software as a Service

Gangadharan

Uden

Luttighuis

2016

International Journal of Systems and Service-Oriented Engineering

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Software as a Service (SaaS) has become an important pragmatic in the world of enterprise software and business services markets. SaaS supports the concept of outsourcing where business processes are offered under a service level agreement for a given price. However, sourcing SaaS may not always involve outsourcing with respect to the transfer of internal activities and resources to external service providers. Users of SaaS need to know what strategies to use when determining sourcing requirements. In this paper, the authors develop a classification for sourcing SaaS based on Kraljic's matrix and a mapping of SaaS services to the sourcing structures. Further, they evaluate the proposed sourcing models against two real world case studies.

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Small and Medium Enterprises using Software as a Service: Exploring the different roles of intermediaries

Cited by 5 publications

References 34 publications

The Role of Educational Content Marketing – Case Study Analysis of Ict Companies

The Role of Educational Content Marketing – Case Study Analysis of Ict Companies

Systematic literature review on technological transformation in SMEs: a transformation encompassing technology assimilation and business model innovation

Sourcing Requirements and Designs for Software as a Service

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