Slugging: TikTokTM as a source of a viral “harmless” beauty trend

Strengthening TikTok Content Analysis in Academia Using Follower Count and Engagement

“…Marketing companies suggest a “good” engagement rate lies between 1% to 5% [ 3 ] and define the average reach percentage as 14.49% [ 2 ]. To demonstrate the application of these formulas, we reviewed the results from Pagani et al [ 4 ] below.…”

“…This cross-sectional study screened the top 50 videos when searching “slugging” (defined as thickly coating the skin with a petrolatum-based ointment like Vaseline and can form the final step of a nighttime skincare routine [ 4 ]) on TikTok and analyzed their upload source, content, and quality. Videos were categorized by source into health care providers, influencers, and others.…”

Social media dermatologic advice: Dermatology without dermatologists

“… 3 The popular TikTok social media beauty trend deemed “slugging,” which involves slathering a petrolatum-based ointment on the skin, creates risks of acne, milia, and increased potency of topical medications when layered. 4 …”