Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience

Huang, Xun; Huang, Zhongqiang; Wyer, Robert S.

doi:10.1093/jcr/ucw033

Cited by 82 publications

(118 citation statements)

References 71 publications

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“…Specifically, previous studies have demonstrated that when feeling nostalgic, consumers tend to express more positive attitudes toward the advertising (Muehling, Sprott, & Sultan, 2014), pay more for products because of weakened desire for money (Lasaleta, Sedikides, & Vohs, 2014), and show more patience while waiting in the restaurant (Huang, Huang, & Wyer, 2016). However, extant research mainly focuses on how nostalgia affects one's own choice.…”

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confidence: 99%

Abandoning distinctiveness: The influence of nostalgia on consumer choice

Fan

Jiang

2020

Psychology and Marketing

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This study proposes that when feeling nostalgic, consumers are more likely to choose the option that the majority of others prefer. Four studies consistently demonstrate that nostalgia can enhance consumers' social connectedness, which motivates them to maintain the feelings of connection to the group and thereby increases their preference for majority‐endorsed options in the subsequent product choices. Moreover, the strength of social ties between consumers and others moderates the mediation effect of social connectedness. In the weak social ties condition, social connectedness mediates the effect of nostalgia on preference for majority‐endorsed products. In the strong social ties condition, the mediation effect of social connectedness diminishes. These findings complement previous work on how nostalgia influences consumer behavior.

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confidence: 99%

Abandoning distinctiveness: The influence of nostalgia on consumer choice

Fan

Jiang

2020

Psychology and Marketing

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“…A less obvious mindset was identified by Huang, Huang, and Wyer (). Ruminating about a positive past experience that was unlikely to reoccur is likely to elicit a desire to “relive” the experience and to prolong one's reminiscence of it.…”

Section: The Impact Of Behavioral Mindsets On Judgments and Decisionsmentioning

confidence: 97%

The role of mindsets, productions, and perceptual symbols in goal‐directed information processing

Wyer

2017

Consumer Psychology Review

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Three recent conceptualizations have been proposed to account for the manner in which goal-directed activity in one situation can influence judgments, behavioral decisions, and overt behavior in a later situation. One, which accounts for the effect of behavioral mindsets (Wyer & Xu, 2010, Journal of Consumer Psychology, 20, 107), conceptualizes the effect of performing goal-directed behavior in a situation on the strategies selected for use in attaining quite different goals in a later, unrelated situation. A second, stimulated by Anderson's (1983, The architecture of cognition, Harvard University Press, Cambridge, MA) conceptualization of cognitive productions, accounts for the effects of stimuli of which one is not completely aware on motor behavior that is performed with little if any cognitive mediation. The third, suggested by Barsalou's (1999, Behavioral and Brain Sciences, 22, 577; 2008, Annual Review of Psychology, 59, 617) conceptualization of perceptual symbol systems (Barsalou, 1999), accounts for the associations of not only semantic concepts and their metaphorical meanings but also visual images, affective reactions, sensory stimulation (taste, smell, etc.), and behavioral dispositions. Recent research exemplifying effects of each of these formulations is reviewed, and an approach for conceptually integrating their implications into a more general formulation of information processing is suggested. K E Y W O R D Sgrounded cognition, mindsets, priming, procedural knowledge, productions | INTRODUCTIONAlthough people's thoughts, feelings, and overt behavior are often consciously goal-directed, they can also occur spontaneously with little if any cognitive deliberation. They can be elicited in part by characteristics of the situation in which they occur, but are also influenced by previously acquired concepts and knowledge. However, people typically do not consider all of the relevant knowledge they have acquired (Taylor & Fiske, 1978). Rather, they restrict their consideration to a small portion of it that happens to come to mind easily at the time.Consequently, objectively irrelevant situational factors that influence the subset of knowledge that is accessible in memory at the time people make a judgment can have an impact on this judgment and decisions that are based on it.This observation is not controversial. After considerable research during the past four decades, the effects of knowledge accessibility on judgments are now taken for granted. Thus, procedures for influencing the subset of knowledge that people have accessible in memory have become a standard methodological tool in determining the cognitive bases for individuals' responses to the situations they encounter and the information they receive.Theoretical formulations of the processes that underlie the effects of knowledge activation and its consequences (e.g., Collins & Loftus, 1975;Higgins, Bargh, & Lombardi, 1985;Hintzman, 1986; Wyer & Srull, 1989) have also received broad support. However, theseMost of the writing of ...

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“…Majority of nostalgic memories include elements of love, pride, and happiness (Davis, 1979;Holak and Havlena, 1992;Wildschut et al, 2006). Nostalgia can serve a variety of functions (Huang et al, 2016). It can encourage feelings of being loved and protected (Juhl et al, 2010) and thus can counteract feelings of loneliness (Wildschut et al, 2006;Zhou et al, 2008).…”

Section: Perceived Qualitymentioning

confidence: 99%

The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background

Grębosz-Krawczyk¹

2018

Economics &Amp; Sociology

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The branding literature assumes that brand equity strongly affects consumers' behaviours. In this study the research framework explains the relationship between brand equity and the nostalgic character of a brand. The aim of this article is to examine the impact of nostalgia on brand equity (on example of nostalgic and non-nostalgic brands at Polish market), taking into account the product and brand category as well as consumers' demographic characteristics. The results of own empirical research conducted in 2017 on a group of 1000 Polish consumers are presented on the selected brands in three product categories. The research results confirm higher level of brand equity in the case of studied transgenerational nostalgic brands. Brand equity of nostalgic brands is higher than the brand equity of brands perceived as non-nostalgic in food and cosmetic industries and lower-in case of the automotive industry. The research results vary depending on the age of respondents. From the managerial point of view, these results can serve as a guide on how to use the potential of nostalgic brands. This may also help managers identify the nostalgic value of customer needs that they need to focus on.

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Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience

Cited by 82 publications

References 71 publications

Abandoning distinctiveness: The influence of nostalgia on consumer choice

Abandoning distinctiveness: The influence of nostalgia on consumer choice

The role of mindsets, productions, and perceptual symbols in goal‐directed information processing

The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background

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