Slow tourism on Instagram: an image content and geotag analysis

Busque, Brianna Le; Mingoia, John; Litchfield, Carla

doi:10.1080/02508281.2021.1927566

Cited by 23 publications

(23 citation statements)

References 27 publications

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“…Whilst application of content analysis to social media is relatively new, several studies have explored this method in relation to matters of public health, such as ‘fitspiration’ and body image content (Ging & Garvey, 2017; Tiggemann & Zaccardo, 2018) and codeine misuse (Cherian et al, 2018). This practice is beginning to increase within the sustainability sphere; including slow tourism (Le Busque et al, 2021) and food sustainability (Pilař et al, 2021). Currently, most sustainable fashion social media analyses explore how these platforms can be utilised to increase consumer engagement with this fashion type (e.g., Copeland & Zhao, 2020; McKeown & Shearer, 2019), rather than exploring what consumers are already sharing about sustainable fashion.…”

Section: Literature Reviewmentioning

confidence: 99%

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

Skinner

Busque

Dorrian

et al. 2023

J of Consumer Behaviour

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The social and environmental impacts of the global fashion industry face increasing scrutiny. As such, consumers and brands look towards ‘sustainable fashion’ for low‐impact alternatives. Simultaneously, visual social media platforms such as Instagram have become prevalent places for fashion advertising and discourse. To investigate this under‐researched area, the current study utilises visual content and social network analysis to explore how sustainable fashion is presented on Instagram, specifically: (a) what visual characteristics are present within sustainable fashion content, and (b) in what broader contexts and communities is discussion of sustainable fashion taking place? Posts included under the hashtag #sustainablefashion (N = 650) were inspected for visual characteristics, including type of clothing, presence of person, post setting, presence of nature, and post format. Most posts were photographs located indoors with no person and no nature‐based elements. The hashtags used alongside #sustainablefashion were analysed with Gephi software to establish a social network and community groups of related topics. Network analysis revealed four key community groups: online‐promotional, artisan‐traditional, eco‐ethical, and Malay‐online‐selling. Secondhand fashion also appeared to be the most prominent sustainable fashion alternative on Instagram. This study is one of the first to investigate the characteristics of user‐generated #sustainablefashion content on Instagram. Whilst social media is a burgeoning avenue for research, existing studies primarily investigate how these platforms can be harnessed for advertising, rather than what users themselves are already posting. Implications for brands who use this platform and opportunities for future research are discussed.

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Section: Literature Reviewmentioning

confidence: 99%

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

Skinner

Busque

Dorrian

et al. 2023

J of Consumer Behaviour

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“…Specifically, environmental concerns are a principal indicator of an ecologically friendly consumption (Diamantopoulos et al 2003; Kautish and Sharma 2020). According to the literature, decelerated tourism shares common characteristics with sustainable tourism models, such as alternative tourism, eco-tourism, and responsible tourism (Le Busque, Mingoia, and Litchfield 2021; Meng and Choi 2016; Serdane, Maccarrone-Eaglen, and Sharifi 2020). Decelerated tourism offers are therefore an additional option to keep a destination’s environmental welfare in mind.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In study 2, we examine consumers’ association of decelerated tourism and fast tourism products with inherent virtue or vice based on ethical consumption theoretical backgrounds (e.g., Spielmann 2021; van Doorn and Verhoef 2011; Verma, Guha, and Biswas 2016). Because slow tourism is perceived as more sustainable, ecological, and responsible form of tourism than fast tourism (Dickinson and Lumsdon 2010; Le Busque, Mingoia, and Litchfield 2021; Meng and Choi 2016; Serdane, Maccarrone-Eaglen, and Sharifi 2020), we test the intuition that slow tourism could be more virtuous than fast tourism and, in turn, fast tourism being more evil than slow tourism. Study 3 highlights intentional and behavioral outcomes and depicts the conative perspective in the model.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Decelerated tourism is currently considered a fast-growing niche market and a substitute for sustainable tourism, alternative tourism, eco-tourism, and responsible tourism (Le Busque, Mingoia, and Litchfield 2021; Meng and Choi 2016; Serdane, Maccarrone-Eaglen, and Sharifi 2020). Tourism consumption at a slow pace has emerged as a travel trend, with both marketing academics and practitioners interested in analyzing it (Husemann and Eckhardt 2019; Manthiou, Klaus, and Luong 2022; Oh, Assaf, and Baloglu 2016).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Consumer Reaction to Decelerated Tourism: Pace, Inherent Virtue, and Environmental Concern

Manthiou

Kuppelwieser

2022

Journal of Travel Research

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Timeflow has been identified as an important dimension of the real-time tourism experience. Based conceptually on the consumer acceleration/deceleration approach and the theory of virtue ethics, this research and its four subsequent studies use Bayesian methods to implicitly and explicitly to investigate the following: how consumers perceive pace and value, the connection between decelerated and conventional tourism with inherent virtue or vice, the positive feelings that decelerated tourism produces, and environmental concerns’ moderating role regarding predicting future tourism consumption behavior. The findings reveal that consumption pace is the core of the consumer experience. Decelerated tourism is perceived as virtuous and activate positive feelings. Strong (vs. weak) environmental concerns are considered a travel constraint and an indication of reduced revisit behavior. This research highlights consumption pace’s theoretical contribution and relevance, and offers marketing scholars and practitioners a tool that is useful for understanding consumers’ reactions to decelerated and fast experiential consumption.

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“…Slow tourism is a form of travel born in Italy in the 1980s from the "Slow Food Movement" [17][18][19][20] as a local system of resistance to the standardization of food [21]. Slow tourism promotes cultural, economic and environmental sustainability through travel [22][23][24][25], and brings people the opportunity to discover local heritage [19], where food plays a pivotal role [26] as a way to connect culturally with the local community and the local landscape. In this sense, slow food tourism is an example of the slow movement [26], whose objective is to gather an authentic experience combining the enjoyment of local foods and beverages with the knowledge of gastronomic practices and resources [27].…”

Section: Introductionmentioning

confidence: 99%

Food in Slow Tourism: The Creation of Experiences Based on the Origin of Products Sold at Mercat del Lleó (Girona)

2021

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Previous studies have highlighted the role of local food as a source of destination differentiation and tourist motivation, and as part of the understanding of slow food tourism. However, few previous researchers have discussed the proximity degree of products delivered in food tourism spaces such as markets, and how they contribute to the creation of slow tourism experiences. Based on the analysis of the origin of fruits and vegetables being sold at Mercat del Lleó, the municipal market of Girona (Catalonia, Spain), this paper investigates the value of local supply in an urban food tourism system. Fieldwork included nine interviews with market vendors, and data regarding 301 fruits and vegetables sold at the market were obtained. While results show a wide representation of local and regional produce, fruits and vegetables of national and international origin predominate over proximity products. The article reveals that there is still potential to improve the relationships between local food, identity promotion, and the sustainable experiences that attract slow tourists to urban destinations.

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Slow tourism on Instagram: an image content and geotag analysis

Cited by 23 publications

References 27 publications

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

Consumer Reaction to Decelerated Tourism: Pace, Inherent Virtue, and Environmental Concern

Food in Slow Tourism: The Creation of Experiences Based on the Origin of Products Sold at Mercat del Lleó (Girona)

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