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ABSTRACTMarket analysts have foreseen the emergence of cloud brokers in the mediation of cloud services. But rather than focus on current kinds of intermediary role, it is more constructive to consider the kinds of brokerage capability that could be offered in the future, which go far beyond the integration, aggregation and customization services available today. This paper identifies advanced capabilities for cloud service governance, quality assurance and optimization that will be critical in catalyzing the emergence of cloud service ecosystems, environments in which all parties will find their symbiotic niches. It shows the path whereby a platform provider could evolve to become the hub of a cloud service ecosystem, through gradually taking on more of these advanced brokerage capabilities. The paper provides an overview of work conducted by the EU FP7 Broker@Cloud project towards realizing these advanced brokerage capabilities.