Skincare in Social Media: Analyzing Prominent Themes in Online Dermatologic Discussions

Abstract

Introduction: As the size and influence of online dermatologic communities have developed significantly in recent years, literature concerning the relationship between social media and dermatology grows more important. One community of interest is r/SkincareAddiction, a forum of over 1.2 million members on Reddit that serves as both a support group and discussion aggregator sourcing information from multiple social media platforms. Methods: This study reports on the qualitative analysis of 300 highly engaged posts to identify prominent themes in online dermatologic discussions and determine the extent of multiplatform interaction between Reddit and other dermatology-relevant social networks. Results: Results of an inductive analysis indicate discussions place an emphasis on communicating advice and improving general wellbeing, comprising 71% of measured posts. However, a large portion of this counsel lacks evidence and pseudoscientific recommendations are often accepted as factual. Additionally, 31% of entries were drawn from alternative social media sites. Conclusion: Assessing the prevalent points of discussion in dermatology-relevant communities can inform clinical practice and reveal alternative methods to advance the delivery of care. As patients increasingly seek health advice and support online, developing digital literacy in common dermatologic trends offers a unique opportunity to improve communication, disseminate evidence-based counsel, and combat misinformation in both clinical and online settings.

Comparison of Basal Cell Carcinoma Posts, Comments and Authors Between Reddit and Quora Forums

“…2 Social media forums promote community engagement. Patient crowdsourcing on forums like Reddit has been reported [3][4][5] , which highlights new opportunities to educate and connect with patients. Immense benefits can result from the use of social media as public health preventive tools for diseases like skin cancer.…”

The Impact of Social Media on Skin Care: A Narrative Review

“…While the general advice was within an atmosphere of mutual learning, other advice varied widely from hygienic techniques like washing one's pillow cases frequently, to breaking habits for instance by stopping unnecessary touching of the face. However, advice that was given related to skincare routines directly linked a disciplined routine with stability and organization [37].…”

“…For some posters, acne was associated with depression, reflecting the extensive literature associating acne with depression in dermatology patients. Posts on scarring were also frequently connected to acne, such as a request for advice on removing acne scars or a successful acne scar treatment [37].…”

“…The forum primarily focused on general skin health and a wide range of cosmetic advice. The major intent of this forum was to improve mental health, promote well-being and some posts even recommend a dermatologic intervention such as recommending a consultation and giving advice given by their dermatologist [37]. This community on Reddit is an example of one of the thousands of tight-knit communities that exist on social media platforms, providing a form of support group for various skin-related grievances and discussions.…”

“…A study based on the contents of a dermatology-related subreddit found that some users brought up ethical of predatory corporations and labor abuse related to skincare products and companies [37]. Ethical considerations from the point of view of a physician or health care provider are extremely crucial as well.…”