2015
DOI: 10.1016/j.foodqual.2014.06.012
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Situational appropriateness of beer is influenced by product familiarity

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Cited by 95 publications
(55 citation statements)
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References 66 publications
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“…This beer style is very common in the Brazilian market and has a great familiarity to consumers. Familiar beers would be more often cited as appropriate in most of usage contexts, and that familiar and novel products would be associated with different usage contexts [32]. Consumers perceive familiar beers to be more interesting and tasty [32], which can increase their preference, as verified in this study.…”
Section: Discussionsupporting
confidence: 70%
See 1 more Smart Citation
“…This beer style is very common in the Brazilian market and has a great familiarity to consumers. Familiar beers would be more often cited as appropriate in most of usage contexts, and that familiar and novel products would be associated with different usage contexts [32]. Consumers perceive familiar beers to be more interesting and tasty [32], which can increase their preference, as verified in this study.…”
Section: Discussionsupporting
confidence: 70%
“…The lager beers show high L* values [19].The darker and more turbid beers show big scores in fruity, floral, and malty flavors, but they still have a low preference among consumers. Beer appearance provides substantial opportunities for product differentiation, and even beers of the same type have the potential to deliver on rather different usage contexts [32].…”
Section: Discussionmentioning
confidence: 99%
“…However, the evaluation of beer shelf life should be more comprehensive and take into account the heterogeneity of chemical volatile groups presented in beer, which can either individually or simultaneously, influence the beer stale flavor in a synergistic or antagonistic sense [11]. Furthermore, beer aroma is also an important aspect in customer preferences and loyalty, since the typical beer consumer, once he/she has approved and selected a given brand, expects the same "degree of excellence" (i.e., quality) from the product on future experiences [6,[12][13][14][15].…”
Section: Introductionmentioning
confidence: 99%
“…This result is consistent with previous research indicating that consumers have difficulties associating using situations with products they are not familiar with (Giacalone et al . ; Giacalone and Jaeger ). Overall, this suggests that consumers may have problems envisaging how to incorporate novel SBBs in their existing dietary practices.…”
Section: Discussionmentioning
confidence: 98%